From Deb's Desk
Strategy, Insights & Ideas That Grow Businesses
Written for SME leaders who want smart marketing without the noise. Deb Croucher shares what’s working, what’s next,
and what actually matters when it comes to digital growth and AI-powered visibility.
Deb
Deb Croucher
Are conversations the new marketing trend?
Is there anything more human than a conversation? I’ve been conversing for a while about conversational content as part of a broader marketing strategy.
Are conversations the new marketing trend?
Is there anything more human than a conversation? I’ve been conversing for a while about conversational content as part of a broader marketing strategy.
Optimise for GEO – It Is Essential
While the technical upgrades are imperative, the content holds the key to long-term success in traditional and AI search
What is going on with AI search?
What is going on with AI search? I am being asked this question more and more by all stakeholders, not just clients.
How to write a capability statement that wins business
While your reputation and website presence are trademarks, prospective clients often ask for a capability statement; they are generally required for tender processes or as part of a formal business pitch.
Generative AI In Marketing: Practical Tools For SMEs
A practical guide to AI tools that small businesses can leverage. Five cases where AI can save time, and five things AI cannot do.
Voice search and ChatGPT adapting your SEO for conversational queries
Are you using ChatGPT or other AI platforms and chatbots to search for information? In this article, I provide a practical guide on optimising your website to meet the growing demand for voice and AI-assisted search.
The human touch in marketing; Trust beats automation
Automation and AI are disrupting traditional marketing techniques, but one element not to ignore is the power of trust. You must tell a real story.
SEO vs. GEO: What Australian SMEs need to know
For many small and medium-sized businesses, it feels like they have just gotten to know and understand what SEO is. Now there is a new player, GEO!! What is that, and how will it affect my business marketing?
FY26 Outlook: 3 Digital Marketing Trends Every Business Leader Should Act On
AI is rewriting the rules of digital marketing. In this article, I unpack the 3 key trends shaping FY26 and how smart businesses can stay visible, valuable, and ahead of the curve.
