From Deb's Desk
Strategy, Insights & Ideas That Grow Businesses
Written for SME leaders who want smart marketing without the noise. Deb Croucher shares what’s working, what’s next,
and what actually matters when it comes to digital growth and AI-powered visibility.
Deb
Deb Croucher
Search trust is the key to success
The jury is no longer out, and the stats cannot be ignored. You must be a trusted source of information, or you’re invisible in online search
Search trust is the key to success
The jury is no longer out, and the stats cannot be ignored. You must be a trusted source of information, or you’re invisible in online search
AI vs custom websites: Trust always wins
Why built-for-scale AI websites can’t replace custom WordPress builds with human content that drives SEO, AEO visibility and real customer trust.
SEO to AEO
AI search is becoming an “answer engine”, and it now has a new acronym: AEO (Answer Engine Optimisation). AEO complement SEO, but they are not the same.
Trust: Why humans lead the marketing game
In digital marketing, I’ve seen AI work well when used correctly. Unfortunately, I have also seen it create somewhat of a mess.
Are conversations the new marketing trend?
Is there anything more human than a conversation? I’ve been conversing for a while about conversational content as part of a broader marketing strategy.
Optimise for GEO – It Is Essential
While the technical upgrades are imperative, the content holds the key to long-term success in traditional and AI search
What is going on with AI search?
What is going on with AI search? I am being asked this question more and more by all stakeholders, not just clients.
How to write a capability statement that wins business
While your reputation and website presence are trademarks, prospective clients often ask for a capability statement; they are generally required for tender processes or as part of a formal business pitch.
Generative AI In Marketing: Practical Tools For SMEs
A practical guide to AI tools that small businesses can leverage. Five cases where AI can save time, and five things AI cannot do.
