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How to choose the right social media platforms for your business

With more than 3.5 billion social media users worldwide, social media marketing, as part of an overall digital marketing strategy, can be a powerful tool for a business. But it is very easy to get sucked into the social media vortex, posting more and more content… and seeing no results.

A huge part of your success on social media will come down to choosing the right social media platforms for your business and focusing your efforts there.

How to choose the right social media platforms for your business

What is a digital brand and why is yours mission critical?

Whether you like it or not, the digital age has well and truly arrived. To survive in business today you must absolutely have a digital presence so your customers can find you online. It’s no longer a nice to have or something for the big end of town.

But a presence alone isn’t sufficient. A digital presence isn’t enough to build trust with your prospective customers. And it won’t educate them about your products and services. More than a presence, you need a digital brand that will work hard for your business… and deliver a solid return on your digital investment.

What is a digital brand and why is yours mission critical?

The changing face of business development

When COVID-19 hit, the face-to-face element of networking and sales was replaced with a swift move to networking online. Despite the challenges, our Sales Director, Pete Croucher, has grabbed the new digital opportunities with both hands. And as he will tell you, it’s all thanks to our team of digital marketing experts who deliver exceptional results for our clients every day.

The changing face of business development

The proof is in the content

Gayle Oddy is our proofreader extraordinaire here at Brilliant Digital. She is always on the lookout for stray apostrophes and errant commas. Not much gets past her eagle eye.

In her role as gatekeeper of all things punctuation and grammar, Gayle has the enviable task of reading every piece of content our team produces. It’s a position that gives her great insight into the work we do and how that work transforms our clients’ brands.

The proof is in the content

Key components of online branding for B2B businesses

Your online branding is crucial to your success in the digital market. These days it isn’t enough to pop a few social posts online and call it a day. As a B2B business, you need to look at your entire digital footprint to ensure it is sending a consistent message and is a strategic representation of your brand.

To start with there are a number of key components of your online branding you need to get right in order to stand out online.

Key components of online branding for B2B businesses

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    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy
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    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende
    Vetaround

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel