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With more than 3.5 billion social media users worldwide, social media marketing, as part of an overall digital marketing strategy, can be a powerful tool for a business. But it is very easy to get sucked into the social media vortex, posting more and more content… and seeing no results.
A huge part of your success on social media will come down to choosing the right social media platforms for your business and focusing your efforts there.
Whether you like it or not, the digital age has well and truly arrived. To survive in business today you must absolutely have a digital presence so your customers can find you online. It’s no longer a nice to have or something for the big end of town.
But a presence alone isn’t sufficient. A digital presence isn’t enough to build trust with your prospective customers. And it won’t educate them about your products and services. More than a presence, you need a digital brand that will work hard for your business… and deliver a solid return on your digital investment.
When COVID-19 hit, the face-to-face element of networking and sales was replaced with a swift move to networking online. Despite the challenges, our Sales Director, Pete Croucher, has grabbed the new digital opportunities with both hands. And as he will tell you, it’s all thanks to our team of digital marketing experts who deliver exceptional results for our clients every day.
Gayle Oddy is our proofreader extraordinaire here at Brilliant Digital. She is always on the lookout for stray apostrophes and errant commas. Not much gets past her eagle eye.
In her role as gatekeeper of all things punctuation and grammar, Gayle has the enviable task of reading every piece of content our team produces. It’s a position that gives her great insight into the work we do and how that work transforms our clients’ brands.
Your online branding is crucial to your success in the digital market. These days it isn’t enough to pop a few social posts online and call it a day. As a B2B business, you need to look at your entire digital footprint to ensure it is sending a consistent message and is a strategic representation of your brand.
To start with there are a number of key components of your online branding you need to get right in order to stand out online.