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From Deb's Desk

Welcome to Deb’s Desk.

Check out our latest articles, and if you’d like to discuss how your website and marketing are performing and arrange an audit and strategic plan, please feel free to drop me a line

Thanks for reading, and keep on keeping on.

Deb

Deb Croucher

We compare the return on investment from social media marketing and SEO  for B2B companies and offer some sound decision-making parameters.

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We explore what you can expect from different levels of B2B website investment and how this translates into a return on investment in the short and long term.

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Stay ahead of the competition with regular expert insights and updates on digital marketing.

Types of B2B information websites (minimal info and high-traffic hubs), the advantages and disadvantages of each and the typical investments involved.

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Google Search Ads can be a quick fix way to the top of the search rankings. But do they consistently deliver a return on investment? We review results across multiple B2B sectors.

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What’s the role of AI in producing B2B marketing content? Can it save us hours at the keyboard, or is handing over the creative thinking to a bot a risky strategy?

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B2B website design

June 13, 2024

Designing a website for B2B businesses is less about impulse and more about nurturing. The B2B buying journey is not spontaneous and often includes multiple decision-makers.

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Engineering firms are a hub of innovation and must generate and convert qualified leads to grow their business and remain sustainable. In this article, we delve into B2B marketing strategies for engineering companies.

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B2B industrial marketing is a complex and specialised area of expertise. Brilliant Digital has been a leader in B2B marketing for the industrial sector since 2008. We get results.

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Would you like some
clarity?

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

  • A clear vision of the possibilities
  • Practical steps to make them a reality
  • Strategies that will deliver the best ROI