AI Is Recommending Practices. Is Yours One of Them?
More clients are skipping Google entirely and asking AI tools to recommend who to call. We help your business show up in those answers, not just in search results.
What’s changed with AI search for healthcare?
Patients are asking AI who to see
Is your practice in the answer?
How search works now
Search used to give your patients ten links to compare. AI gives one answer and names a handful of practices. If you’re not in it, you’re often invisible, even if you rank first on Google.
How patients search now
Patients don’t only type “dentist near me”. They ask full questions, like “Which dentist is good with anxious kids?” AI answers in the same way.
How fast it’s happening
“Your reputation was earned with people. Now it has to be proven to a machine.”
Deb Croucher, Brilliant Digital Founder
Five things your practice needs to get right
What your practice needs to do so that it doesn't fall behind
There is no opting out. These are now the basics of being found.
1. Your website. Say clearly what you treat, who you treat, where you are and who your practitioners are.
2. Your content. Answer the questions patients ask before they book, in plain language.
3. Your Google Business Profile. Keep it complete and make sure it matches your website.
4. Your social media. Share useful information that matches your website, within your profession’s advertising rules.
5. Your measurement. Test patient questions across the main AI tools, then track what changes.
Ads can buy attention for a month. A clear brand keeps earning it.
Why Brilliant Digital
Founded by Deb Croucher in 2008, Brilliant Digital is led by Deb and Pete Croucher, supported by a team of strategists, designers, developers and content specialists. Together, we help healthcare businesses turn their expertise into a strong digital presence that builds trust and attracts the right patients.
From strategy and websites to content, Google visibility and AI search, our team manages the complete digital picture, helping healthcare professionals focus on what they do best: caring for patients.
Don’t get left out of the answer.
Book a conversation and we’ll show you what AI says about your practice today.
[email protected] · 0404 208 975
Frequently Asked Questions
Do I need a new website to show up in AI search?
Not always. Many practices need clearer service pages, practitioner details and answers to common patient questions, not a rebuild. Some websites have fallen too far behind the practice and do need replacing. A short conversation is the quickest way to find out which one you are.
Why does AI recommend another clinic instead of mine?
That clinic is probably giving AI clearer information: specific service pages, accurate locations, visible credentials and details that match everywhere it appears online. Rankings and reputation help, but AI needs to be able to read and trust what it finds. If you’d like to see how you compare, book a conversation and we’ll check.
Can my practice rank well on Google and still be missing from AI answers?
Google rankings and AI answers aren’t the same thing. A practice can do well for certain searches and still be left out of the answer a patient gets when they ask AI for a recommendation. Book a conversation and we’ll show you where you stand on both.
How do I check what AI says about my practice right now?
Google’s AI mode the questions a patient would ask, such as who to see for a specific problem in your suburb. Leave your practice name out of it. Note whether you appear, how you’re described and who is recommended instead. If the result surprises you, we’re happy to talk through it.
Is AI search going to replace Google for my patients?
Not on current evidence. Patients still check Google, your reviews and your website before they book. AI is adding a step at the start of that journey, and in that step you’re either named or you’re not. If you want to be ready for both, book a conversation.
Will optimising for AI search conflict with healthcare advertising rules?
We build around clear information, credentials and educational content, and we don’t rely on patient testimonials. Advertising rules differ by profession, and you remain responsible for what you publish, so check the requirements with your regulator, such as AHPRA for registered practitioners. We’re happy to work within them and talk through what that looks like for your practice.
See what we have built for veterinary and healthcare practices
Real websites. Built for clarity, trust and discoverability.
Healthcare Practices
Purpose-built websites for veterinary practices that attract the right clients
What Our Clients Say
“When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.”
“Brilliant Digital created our brand and website and implemented a digital advertising and marketing campaign. The leads that come from the website are warmed up and ready to do business”
“Brilliant Digital helped us turn our online presence into a real sales driver with the additional support functions we needed. We trust them completely.”
“Since launching with Brilliant Digital, our leads have increased by 328%.”
“The website and messaging shift has transformed our business. Leads are high quality and consistent, and the team is skilled at scaling us up when needed.”
