From Deb's Desk
Strategy, Insights & Ideas That Grow Businesses
Written for SME leaders who want smart marketing without the noise. Deb Croucher shares what’s working, what’s next,
and what actually matters when it comes to digital growth and AI-powered visibility.
Deb
Deb Croucher
What is going on with AI search?
What is going on with AI search? I am being asked this question more and more by all stakeholders, not just clients.
How to write a capability statement that wins business
While your reputation and website presence are trademarks, prospective clients often ask for a capability statement; they are generally required for tender processes or as part of a formal business pitch.
Generative AI In Marketing: Practical Tools For SMEs
A practical guide to AI tools that small businesses can leverage. Five cases where AI can save time, and five things AI cannot do.
Voice search and ChatGPT adapting your SEO for conversational queries
Are you using ChatGPT or other AI platforms and chatbots to search for information? In this article, I provide a practical guide on optimising your website to meet the growing demand for voice and AI-assisted search.
The human touch in marketing; Trust beats automation
Automation and AI are disrupting traditional marketing techniques, but one element not to ignore is the power of trust. You must tell a real story.
SEO vs. GEO: What Australian SMEs need to know
For many small and medium-sized businesses, it feels like they have just gotten to know and understand what SEO is. Now there is a new player, GEO!! What is that, and how will it affect my business marketing?
FY26 Outlook: 3 Digital Marketing Trends Every Business Leader Should Act On
AI is rewriting the rules of digital marketing. In this article, I unpack the 3 key trends shaping FY26 and how smart businesses can stay visible, valuable, and ahead of the curve.
The Enduring Power of Website Content in a Noisy Digital World
In this article, I unpack why website content remains the most credible, scalable and effective tool for business growth, despite the digital noise.
What AI Can’t Do: The Human Edge in the Age of Marketing Automation
Is AI helping or hurting your brand? In this article, I explore how to use AI strategically, without losing the human connection that drives trust and sales.
