Why is Wordpress the best choice for most B2B websites?

WordPress is a free website-building software that’s been freely available since 2003.

In the world of website platforms, WordPress is the market leader – at the time of writing, 45% of the world’s websites are built on it. (In addition, 29% of e-commerce sites are built on its partner platform WooCommerce.)

WordPress is the most common platform we use at Brilliant Digital for building B2B websites.

In this article, we discuss the suitability of WordPress for business websites by considering

  • SEO, results, and return on investment
  • Flexibility and user experience
  • Future-proofing of your digital assets and
  • Ownership and control

SEO, results, and ROI

Most industries in the B2B marketing space are now fiercely competitive.

Do a quick Google search for your products and services, and you’ll likely find a multitude of seriously good websites from competitors all around Australia.

The days when a low-budget website would drive business to our client’s doors are a warm but distant memory.

Your website must look and feel fantastic and be professional to have any chance of appearing on page one of Google and driving enquiries.

It must load fast and be easy to navigate on phones, tablets and laptops.

And finally, it must be unique.

Your business must stand out from the crowd. Potential customers need to feel connection and trust, believe in your capability, and see something that makes you stand out if you’re going to cut through the noise.

No website operating system comes even close to WordPress in allowing marketers to build B2B websites that cover all these bases.

The fact that WordPress is free and open source is a huge added bonus.

At Brilliant Digital, we design and build a unique theme for your WordPress website that ensures your site genuinely reflects your business and rises above the crowd.

This is the surest way to see a return on investment from your digital marketing efforts.

Flexibility and user-experience

WordPress is incredibly flexible in a couple of key ways.

Firstly it can handle pretty much anything our design team dream up.

So when we create unique website designs and clever user experiences because we know our clients must stand out, WordPress allows our coding team to bring our ideas to life within a cost-effective timeframe.

Not only that, the content management systems we can create make our websites fantastically easy to manage without coding knowledge and without breaking design integrity.

The second way WordPress is super flexible is with integrations.

I’ve lost count of the number of different softwares we’ve integrated WordPress into over the years. Everything from ERP and accounting systems to calendars and booking software has been integrated into a Brilliant Digital website.

The flexibility of WordPress is simply wonderful because it allows us to keep saying ‘Yes, we can’ and coming up with more and more exciting ideas.

Future-proofing of your digital assets

As future-proof as it gets

Consider for a moment your iPhone, Google Chrome and your laptop’s operating system.

How often are new versions coming out? It feels to me like every 5 minutes.

Business websites are very vulnerable to these updates.

Every time a new iPhone comes out or Google changes its ranking system, your website has to evolve to keep up.

And by keeping up, I mean your business website has to

  • Continue to rank on Google
  • Display properly on every device
  • Stay secure from the ever-increasing hack attacks and
  • Continue to integrate seamlessly with other applications
Future-proofing-of-your-digital-assets

 

As I mentioned before, WordPress is the business website market leader, with around 470 million sites built on it at the time of writing.

It is maintained by a fanatical community who upgrade it every few weeks to keep pace with the rapidly changing digital environment.

Clients who host their websites with us enjoy an additional service where we update their websites and integrations monthly to keep everything working smoothly and increase the life of this very valuable business asset.

The combination of WordPress updates and professional maintenance is as future-proof as it gets in today’s website world.

At Brilliant Digital, we’ve been building websites on WordPress for over 15 years.

We focus heavily on ensuring our client’s websites last as long as possible before needing to be refreshed.

With a future-proof design strategy, careful maintenance, and regular updates, we have WordPress B2B websites in our portfolio that are many years old and still deliver business day in and day out.

Ownership and control

And finally, let’s talk about ownership and control.

Control means you own your website.

You choose where it’s hosted and who works on it. You and your team can easily make changes if you want. And you can easily change providers without losing any assets if you wish.

If your WordPress website is coded by a reputable B2B marketing company, you will own it outright.

It will be easy to log in and make changes without coding knowledge.

Because it’s open-source, free software, and website developer will be able to work on it in the future – so you are never tied to one specific provider.

Finally, your assets (images, PDFs and content) will be uploaded to your own domain and remain in your control.

Meet the author

I’m Deb Croucher, a former veterinary surgeon with a passion for B2B marketing.

In 2008, I permanently traded my stethoscope for SEO after successfully leveraging Google to power my vet business.

Diagnosis and treatment is still part of my day though!

In Brilliant Digital, I identify issues, uncover opportunities and formulate marketing strategies that support business success and longevity.

You can read more B2B marketing articles here. I love to chat so feel free to drop me a line!

How we deliver

Powerful business growth solutions

Marketing
Strategy

Personalised plans driving marketing efficiency, lead generation and ROI.

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Effective
Websites

Strong online presence, crafted user experience for optimal lead conversion.

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Content &
SEO

Forge thought-leadership, drive traffic and build lasting relationships.

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Capability
Statements

Showcase your expertise and credibility to impress potential clients.

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Google
Ads

Maximise online visibility and conversions with targeted campaigns.

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Email
Newsletters

Regular, compelling communication to drive engagement and results.

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Case Studies

Case Study

OSA

40% growth in annual online enquiries

OSA, Australia’s most trusted brand in optical network solutions and CCTV, once had a technically proficient website yet limited website. Now, with a new B2B website showcasing their capability and solutions, they’re gaining valuable leads and have joined the Hexatronic family.

Case Study

Pilot Air

328% growth in website enquiries

Pilot Air, the compressed air experts for over 40 years, faced challenges with an outdated website and unclear marketing. Now, with an optimised website and strategy, they can focus on delivering premier products and services nationwide with a commitment to innovation and excellence.

Case Study

PSA Engineering

Effective website delivers qualified leads

PSA Engineering offers integrated and compliant engineering solutions for industries with a can-do attitude and a belief that there is a solution to every problem. Their new website is a powerful lead-generating tool that resonates with prospective clients while respecting their technical message and expertise.

Case Study

Gulaga

Effective website supports tender applications

Gulaga Services is an Aboriginal-owned, premier commercial construction contractor motivated by people and values. With a website update that formed part of an extensive rebrand, their online presence and new sales collateral now reflect their high-quality work and community commitment.

Case Study

SED Graders

Effective penetration into global markets

SED Graders are global leaders in automatic oyster grading technology, cutting oyster production costs and increasing productivity. Initially relying on word-of-mouth advertising, they now have a new website and comprehensive digital marketing strategy driving qualified leads from around the world.

Case Study

Romar Engineering

100% growth in website enquiries

Romar Engineering, a leader in advanced manufacturing solutions, originally had an overly technical website with difficult navigation and usability. Wanting to enhance their online presence for global visibility, they invested in a new website that delivers increased traffic and qualified leads.

Case Study

DEM Fire

50% annual growth in free Google traffic

DEM Fire, Australia’s premier provider of fire and essential services, once struggled with an outdated website that didn’t reflect its innovative solutions for the B2B market. Now, with a modern website and robust digital marketing efforts, they consistently attract high-quality leads.

Case Study

Accounting For Good

30% year-on-year growth in organic traffic

The team at Accounting For Good delivers expert accounting services for Australia’s not-for-profit organisations, allowing them to concentrate on improving the world. Now, with a high-performance website and digital strategy, they’re reaching the right audience and generating qualified leads.

Case Study

Dukes

Website delivering consistent qualified leads

Dukes is a leading provider of commercial painting and remedial building repairs and has been transforming spaces since 1958. Their website didn’t accurately reflect brand identity or service capabilities and required its own transformation resulting in increased leads and conversions.

Case Study

Edcon Steel

100% growth in website-generated sales

Edcon Steel, once a local metalworking shop in Sydney’s Northern Beaches, struggled with an underperforming website and ineffective SEM spending. Now, as Australia’s top online steel and metal superstore, they’ve transformed their online presence, offering quality solutions nationwide.

Case Study

James Cumming

Qualified lead targets exceeded immediately

James Cumming & Sons, a family-owned manufacturer with over 115 years of industry experience, previously lacked an online presence that matched their market-leading solutions. With an optimised website and strategy, they now regularly attract both national and global enquiries.

Case Study

Acme Preston

Website delivers ideal enquiry with 30% annual growth

Acme Preston is an established leader in a fiercely competitive market. Their original website and marketing efforts did not yield the desired results. Switching to a custom-branded products niche and updating with a high-performance website has led to consistent traffic and enhanced visibility.

Case Study

Every Trade

Complete rebrand to meet the market

Every Trade was undergoing a rebrand, requiring a website and marketing strategy that truly reflected leadership in the commercial construction industry. With a revitalised online presence and new sales collateral, they are better showcasing their quality work and sustainable values.

Case Study

North Advisory

50% year-on-year growth in organic traffic

North Advisory saves business owners time and money through streamlined accounting services and clear guidance. Starting as a local, small-town accountant without a website, they have grown into a national player offering an extensive suite of services with a complete digital marketing overhaul.

Case Study

Water Cremation Systems

Launch of new product nationally and internationally

Water Cremation Systems offers a revolutionary aquamation solution for the pet industry.  Their new website was specifically designed to educate the market and introduce their groundbreaking alkaline hydrolysis machines to the target market. Google Ads helped to increase visibility and expedite results.

Would you like some
clarity?

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

  • A clear vision of the possibilities
  • Practical steps to make them a reality
  • Strategies that will deliver the best ROI