WordPress is a free website-building software that’s been freely available since 2003.

In the world of website platforms, WordPress is the market leader – at the time of writing, 45% of the world’s websites are built on it. (In addition, 29% of e-commerce sites are built on its partner platform WooCommerce.)

WordPress is the most common platform we use at Brilliant Digital for building B2B websites.

In this article, we discuss the suitability of WordPress for business websites by considering

• SEO, results, and return on investment
• Flexibility and user experience
• Future-proofing of your digital assets and
• Ownership and control

SEO, results, and ROI

Most industries in the B2B marketing space are now fiercely competitive.

Do a quick Google search for your products and services, and you’ll likely find a multitude of seriously good websites from competitors all around Australia.

The days when a low-budget website would drive business to our client’s doors are a warm but distant memory.

Your website must look and feel fantastic and be professional to have any chance of appearing on page one of Google and driving enquiries.

It must load fast and be easy to navigate on phones, tablets and laptops.

And finally, it must be unique.

Your business must stand out from the crowd. Potential customers need to feel connection and trust, believe in your capability, and see something that makes you stand out if you’re going to cut through the noise.

No website operating system comes even close to WordPress in allowing marketers to build B2B websites that cover all these bases.

The fact that WordPress is free and open source is a huge added bonus.

At Brilliant Digital, we design and build a unique theme for your WordPress website that ensures your site genuinely reflects your business and rises above the crowd.

This is the surest way to see a return on investment from your digital marketing efforts.

Flexibility and user-experience

WordPress is incredibly flexible in a couple of key ways.

Firstly it can handle pretty much anything our design team dream up.

So when we create unique website designs and clever user experiences because we know our clients must stand out, WordPress allows our coding team to bring our ideas to life within a cost-effective timeframe.

Not only that, the content management systems we can create make our websites fantastically easy to manage without coding knowledge and without breaking design integrity.

The second way WordPress is super flexible is with integrations.

I’ve lost count of the number of different softwares we’ve integrated WordPress into over the years. Everything from ERP and accounting systems to calendars and booking software has been integrated into a Brilliant Digital website.

The flexibility of WordPress is simply wonderful because it allows us to keep saying ‘Yes, we can’ and coming up with more and more exciting ideas.

Future-proofing of your digital assets

As future-proof as it gets

Consider for a moment your iPhone, Google Chrome and your laptop’s operating system.

How often are new versions coming out? It feels to me like every 5 minutes.

Business websites are very vulnerable to these updates.

Every time a new iPhone comes out or Google changes its ranking system, your website has to evolve to keep up.

And by keeping up, I mean your business website has to

• Continue to rank on Google
• Display properly on every device
• Stay secure from the ever-increasing hack attacks and
• Continue to integrate seamlessly with other applications

As I mentioned before, WordPress is the business website market leader, with around 470 million sites built on it at the time of writing.

It is maintained by a fanatical community who upgrade it every few weeks to keep pace with the rapidly changing digital environment.

Clients who host their websites with us enjoy an additional service where we update their websites and integrations monthly to keep everything working smoothly and increase the life of this very valuable business asset.

The combination of WordPress updates and professional maintenance is as future-proof as it gets in today’s website world.

At Brilliant Digital, we’ve been building websites on WordPress for over 15 years.

We focus heavily on ensuring our client’s websites last as long as possible before needing to be refreshed.

With a future-proof design strategy, careful maintenance, and regular updates, we have WordPress B2B websites in our portfolio that are many years old and still deliver business day in and day out.

Ownership and control

And finally, let’s talk about ownership and control.

Control means you own your website.

You choose where it’s hosted and who works on it. You and your team can easily make changes if you want. And you can easily change providers without losing any assets if you wish.

If your WordPress website is coded by a reputable B2B marketing company, you will own it outright.

It will be easy to log in and make changes without coding knowledge.

Because it’s open-source, free software, and website developer will be able to work on it in the future – so you are never tied to one specific provider.

Finally, your assets (images, PDFs and content) will be uploaded to your own domain and remain in your control.

Meet the author

I’m Deb Croucher, a former veterinary surgeon with a passion for B2B marketing.

In 2008, I permanently traded my stethoscope for SEO after successfully leveraging Google to power my vet business.

Diagnosis and treatment is still part of my day though!

In Brilliant Digital, I identify issues, uncover opportunities and formulate marketing strategies that support business success and longevity.

You can read more B2B marketing articles here. I love to chat so feel free to drop me a line!