Get Clear Before You Get Going
Your Strategic Roadmap is where smart marketing begins. We uncover what’s working, what’s not, and how to align your brand, website, and message to attract the right leads and keep growing.
Why Strategy Comes First
Strategy shapes perception
How your organisation is perceived isn’t just about what you offer. It’s about how you present it, communicate it, and follow through on it. Each interaction, message, and visual cue contributes to your brand identity.
Even the best products or services can fall flat without a clear and targeted marketing strategy to support them. But when strategy leads the way, perception aligns with purpose.
In an environment that’s quick to judge, strategy guides your marketing and defines how you’re perceived.
What You’ll Get
Full audit Brand & Website
Competitor & market research
Ideal customer profile & strategy
Messaging & positioning alignment
Digital channel strategy & purpose
High-level website structure
Cost transparency & action plan
Who It’s For
Perfect For You If…
- You want to reset your marketing on solid ground
- You’ve outgrown your existing website or message
- You’re not sure what’s working anymore
- You want a clear path before committing to execution
Digital marketing isn’t magic, its method
Most organisations know what they do and what they stand for. Where they fail is not articulating it to a targeted audience. Establishing a brand look, feel, and tone is one thing; an equally important step is putting a strategy behind the brand that ensures it is perceived as intended, meets its potential audience, and gets results. Digital marketing isn’t magic, its method. It takes a researched strategy to remove the guesswork with data and replace the chaos with clarity.
“Brilliant Digital is positive and responsive, and it’s easy to work with them. I would recommend Brilliant Digital as a digital marketing agency to my peers in the B2B space”
Let’s Build Your Roadmap
Frequently Asked Questions
Why is having a clear marketing strategy so important?
A clear marketing strategy ensures that all your efforts are cohesive and goal-oriented, rather than ad-hoc. Even a great product or service needs the right messaging and targeting to reach its full potential. Strategy aligns your brand’s purpose with customer needs, so you’re not just doing marketing, but doing the right marketing. It helps you prioritise channels and tactics that will have the most impact, ensuring your resources aren’t wasted. In short, strategy is the blueprint that guides your brand’s story, ensuring it reaches and resonates with the people who matter most.
We already have a brand identity – isn’t that enough?
Think of it this way: your brand identity (your logo, visuals, tone, etc.) is who you are, but strategy is how you connect yourself to your audience. You might have a great look and message internally, but without a plan, you may not be effectively reaching or appealing to the right audience. A marketing strategy takes your brand identity and asks: How do we communicate this to the world in a targeted, impactful way? It ensures your branding isn’t just consistent and attractive and purposeful – designed to engage the people who need to hear your story. Strategy essentially turns a static brand identity into a living marketing plan that drives results.
What is included in your strategy process?
Our strategy process is comprehensive. We start with a full audit of your brand and website, examining what’s working and what isn’t. We conduct market and competitor research to see how you stand out (or where you can). We help define your ideal customer profile, so we know exactly who we’re talking to and what they care about. From there, we develop your messaging and positioning, ensuring your value proposition is clear and compelling. We also outline a digital channel strategy – identifying which platforms (like your website, social media, email, etc.) will be most effective and what role each should play.
Additionally, we provide a high-level website structure recommendation if website improvements are needed. Finally, everything comes with a detailed action plan and clear cost estimates, so you know what it will take to implement and have complete transparency. Essentially, you get a blueprint covering the who, what, where, why, and how of moving your marketing forward.
How long does it take to develop a new marketing strategy?
The timeline can vary depending on the complexity of your organisation and how much research is needed, but typically our strategy engagements take a few weeks. In the initial phase, we’ll gather information about your business through audits and discovery meetings. Then we move into research and analysis (competitor review, market trends, customer insights). After that, we distill our findings into the strategic plan, outlining recommendations and tactics. We make sure to include time for your feedback and collaboration, because it’s essential that the strategy feels right to you and is feasible for your team. You’ll have a complete strategy document by the end of the process. And while developing the strategy isn’t instant, it sets you up to execute your marketing efficiently moving forward – saving time in the long run by eliminating trial-and-error and guesswork.
What Our Clients Say
“When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.”
“Brilliant Digital created our brand and website and implemented a digital advertising and marketing campaign. The leads that come from the website are warmed up and ready to do business”
“Brilliant Digital helped us turn our online presence into a real sales driver with the additional support functions we needed. We trust them completely.”
“Since launching with Brilliant Digital, our leads have increased by 328%.”
“The website and messaging shift has transformed our business. Leads are high quality and consistent, and the team is skilled at scaling us up when needed.”
