Helping to spread the Yoga word
- 4X growth in grant applications in 12 months
- Transformed into Australia’s leading online yoga resource
- Expansive reach through SEO & community-driven content
Background
About the Client
While Brilliant Digital is primarily a B2B digital marketing specialist, we welcome the opportunity to work with other interesting clients. Yoga For Good is one such client. It offers a holistic approach to physical, mental, and spiritual health through yoga practice and backs its story by awarding grants to yoga teachers across Australia.
The challenge
Yoga For Good is hard to categorise. It is not a B2B client, and making a case for it being a B2C business is hard. It operates more like a charity. Its primary purpose is to raise awareness of and value for yoga as a lifestyle and how its restorative powers can positively impact your life.
While the organisation offers the general public a library of free online yoga classes and a monthly community Zoom class, Yoga For Good’s primary purpose is to provide a portfolio of grants available to yoga teachers to spread the “Yoga Word”
- The board of directors needed a digital presence to serve several motivations.
- It needed a stable architecture to house its online video yoga classes library. Each class must be categorised for an easy, user-friendly experience.
- It required a rebrand to showcase its core offerings as it had shifted away from a physical site environment.
- The website required a messaging and content structure that clearly articulated the organisation’s purpose, aims, and governance.
- It required a design that communicated its values and sense of a connected community.
- It needed a successful SEO and content strategy to convey its message to as many people as possible.
The Strategy
Our Strategic Approach
Deb and the team applied a broad strategic approach to create a website that supported the organisation’s day-to-day requirements. Additionally, a long-term tactical plan was implemented to differentiate Yoga For Good from standard face-to-face yoga studios and articulate its primary mission to break down barriers and share the benefits of yoga to improve physical health, mental well-being, and overall quality of life.
The rebrand strategy included:
- Logo, graphics, colours, and typography
- Website, SEO, messaging, and content strategy
Yoga For Good has undergone a significant transformation from a source studio offering face-to-face yoga classes to an extensive online resource of yoga classes across seven disciplines. The grant opportunities have experienced exponential growth and uptake. Applications have quadrupled over the past 12 months, exceeding the founders’ expectations. It is through these grants that teachers have been able to bring professional yoga instruction to
- Inmates at a youth detention centre
- Children with ADHD & Autism
- Men struggling with trauma
- People experiencing grief
- Individuals with diverse physical and neurological needs
Plus, much more, such as books and other online platforms, to broaden knowledge and participation in yoga as a lifestyle practice.
50% year-on-year growth
in organic traffic
Top 3 rankings
for 30+ key terms
Consistent enquiries
through email & organic search
Ongoing 9-year partnership
with quarterly growth reviews
Whatever the mission, we can help
“The opportunity to work with diverse organisations brings new discoveries to the world of digital marketing. Whatever the mission or ambition is, taking a strategic oversight provides the team and the client with insights that unlock creativity,” Deb Croucher – Brillant Digital
Connect with Brilliant Digital for strategic growth
We take a strategy-first approach to everything we build and support its growth with data-driven insights. Our team is a collaborative group of professionals who value long-term relationships and shared success.
Whether your business needs a marketing refresh or an overhaul, we are Australia’s leading digital marketing specialists for SMEs. Contact us today.
