Playoust Churcher Architects is one of the North Shore’s most recognised and highly rated architectural firms. They specialise in heritage renovations, new builds, dual-occupancy dwellings, and SEPP retirement villages.

Sydney’s North Shore is a popular location for professional architectural firms. The suburbs are highly sought after and have some of the highest-valued real estate in Australia.

The challenge

The Playoust Chucher team needed a digital presence that was attractive to high-net-worth clients and could articulate their specialisations, showcase their work, and clearly explain their process to prospective clients. It also needed to separate Playoust Churcher Architects from its numerous competitors.

“A big challenge was qualifying clients. We specialise in high-end renovations, new builds, and developments, and apply a structured process to every project we undertake. We wanted to communicate that early in the client’s journey and not waste their or our time on projects that don’t fit within our scope of professionalism,” Brett Churcher, Director – Playoust Churcher Architects

This was a driving piece of strategy as Deb set about structuring a digital presence that:

• Appealed to a discerning clientele
• Showcased high-end case studies and projects
• Clearly communicated the architectural process
• Offered a resource-style experience with regular content and specific landing pages
• Established long-term search visibility in Google and AI search platforms

Deb’s insights and thorough research were pivotal in structuring a website that met market expectations and delivered on the client’s needs. Her strategy focused on a bespoke design and easy-to-use UX for visitors to access essential information quickly. The architecture showcases Playoust Churcher projects, incorporating a balanced approach to text and imagery. As the architectural process is a significant part of the firm’s model, the site design clearly articulates the process, what is involved, and why it is essential. Other considerations:

• Clear articulation of the project categories and process
• A council hub that breaks down each North Shore council’s residential planning guidelines to help clients make educated and informed decisions
• Create a qualified lead generation engine optimised for search

The process involves:

• Continued website optimisation and target market research
• Ongoing competitor analysis
• SEO and GEO-optimised content and structure
• UX and website architecture restructuring
• Google Ads and email campaigns
• Monthly reporting and strategy check-ins
• Customer journey refinement and campaign testing

• A content and Google Ad campaign schedule that kept the firm at the top of Google and AI search

Playoust Churcher Architects always remain true to their values, resisting any push to compromise their integrity. Their values resonate with Brilliant Digital, and the mutual trust earned over the years enables our team to work alongside Playoust Churcher Architects to deliver high-performance results year on year.

“Playoust Churcher Architects are a wonderful client. We worked with them for many years, and their values align with ours at Brilliant Digital. They communicate clearly and have a clear direction. They’re open to advice and we’ve been able to do what we do best, and the results make it all worthwhile” Deb Croucher- Lead Strategist – Brilliant Digital

We take a strategy-first approach to everything we build and support its growth with data-driven insights. Our team is a collaborative group of professionals who value long-term relationships and shared success.

Whether your business needs a marketing refresh or an overhaul, we are Australia’s leading digital marketing specialists for SMEs. Contact us today.

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