Advanced Animal Dentistry is a specialist referral veterinary practice with clinics in Brisbane and on the Gold Coast. The practice offers dedicated dental services for pets via referral from vets and specialty vets. Although the service is specific, the team understood the need for a forward-facing digital marketing strategy that is attractive to their core customer base and pet owners.

The challenge

The website and ongoing collateral needed to educate both cohorts, cement their brand as a trusted source of truth for animal dentistry, and raise awareness of treatable and often lifesaving dental issues in pets.

The team sat down with Deb at Brilliant Digital with the desire to bridge the gaps in the communication challenge while creating a high-performance website that meets their marketing and educational requirements.

“My team and I had been slowly realising that maintaining (and building!) a modern and effective website was getting beyond us, and we needed help moving forward with our digital presence. We started a journey to find a group we could trust to do this for us and develop a website that would portray who we were and what we were about to our potential clients. However, we also wanted to build up those potential clients, so a team that could create a site to encourage more people to learn about us became a very important point”.

As we discussed our needs further, we became aware that what we were after was really someone who could provide not just a website, but someone who could create an actual marketing plan, along with the tools, to expand our online profile, and the growth that follows”. Aaron Forsayeth, Advanced Animal Dentistry

Deb and the team undertook a comprehensive research component to fully understand the needs of the dual target market.  Armed with the research, Deb was able to construct a sharp, focused menu of doable and affordable digital strategies.

The strategy included:

Brand positioning inc:

• Purpose, proposition, messaging & voice
• Typography, graphics, and assets
• Brand guidelines
• National and market research
• Brand extension and longevity
• Digital landscape
• Brand differentiation
• Competitor analysis

We found Deb and the team at Specialist Vet Marketing. Deb has delivered above expectations. The team provided excellent service, and Deb’s close ties to our profession streamlined much of the process. Deb has insights on what we want and need because she has lived our lives—Deb has been a practicing Veterinarian and understands us.

Having been there and done that, her inside insight has been invaluable to creating a marketing plan with a website that I, my business partner (Bec), and team are very proud of.

We take a strategy-first approach to everything we build and support its growth with data-driven insights. Our team is a collaborative group of professionals who value long-term relationships and shared success.

Whether your business needs a marketing refresh or an overhaul, we are Australia’s leading digital marketing specialists for the veterinary sector. Contact us today.