The art behind writing a brilliant tagline

Posted by Lani Fouche | October 28, 2021

How do you get your business to stand out from the crowd in an overcrowded marketplace?

Consumers are bombarded with information, and most don’t have the time or inclination to sift through your website when they’re looking for a product or service. In fact, researchers believe you have just 2 – 7 seconds to capture the attention of your audience.

They want to know who you are, what you do and what your product or service represents before they look at your website.

Sounds impossible, right?

While it may not be easy, it is definitely possible… even more so if you’ve already pinned down your brand voice.  A masterful business tagline has the power to not only answer all these questions, but keep reminding people of your business in the future.

More art than science

Your tagline – a memorable phrase that represents your company – should make people automatically think of your company. It should embody what your company represents and reflect the type of business you are.

But to perfect the art of the tagline, you also need to understand your audience – their needs, their priorities and how these drive their decisions.

So, before you start brainstorming, ask yourself some simple questions:

  • What is the benefit of my business to the customer?
  • What makes my business unique?
  • How do I want to represent the vision and mission of the business?

When you have clear answers to these questions, you’re ready to start creating your tagline.

Mastering the art

1. Speak directly to benefit

What is it about your products or services that will make people’s lives better? Is it time? Money?

Your tagline should clearly encompass these benefits in one short phrase.

2. Keep it simple

It can be tempting to try and appeal to as broad an audience as possible, but this can make you get lost in the crowd.

Don’t try to say too much. A simple and focused tagline is more likely to get the right people at the right time, reminding them of your product or service when they need it.

3. Remember your brand voice

A great tagline will stay with your business for years to come, so it’s important that you use the right tone.

For some, a funny quip, or clever pun may be appropriate. For others, it may be an authoritative statement of what the business offers.

Get the experts to help

Encompassing your business into one short phrase is no easy feat. That’s where our team of talented content writers can help.

The beauty of Brilliant Digital is that our writers sit alongside our team of digital marketing experts. From strategists to coders, developers, project managers, client managers, advertising and social media experts, we work together to strategically plan and create great content that gets phenomenal digital marketing results.

If you would like to learn more about the difference a good website content writer can make to your brand, get in touch to start the conversation.

Read more website content articles.

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