Why you can’t afford to delay your website rebuild

If we told you that you can spend between $12,000 and $35,000 to hire a salesperson who will work for you 24 hours a day, 7 days a week for the next 2-5 years, delivering ideal opportunities and a return of at least eight times your investment, your first question would be, “When can they start?”

The reality is that the right website can do exactly that. A good website will put you a step ahead of your competition and help your business grow in leaps and bounds.

First impressions count

First impressions count

You only get one chance to make a first impression in business… and in most cases, the first impression will happen on your website. If you fail to impress, you might not get another chance.

When you consider that a website can receive hundreds or thousands of visitors each day, it doesn’t take long for the missed opportunities to add up through a wasted first impression.

Many people focus on design when building a website… and while a tired and dated design will almost certainly be a turn-off, the design is only 10% of the success of a website. To make a good first impression, you need to ensure that your content and message are strong, consistent and accurately depict you and your brand.

Strong messaging will make you stand out from the crowd. Profiles of your team members that tell the story of who they are and what they do will help you to connect with your potential customers. And clearly articulating the features and benefits of your products and services will save you time having to explain that over and over again to customers who contact you.

A powerful investment

A powerful investment

To do business today, you absolutely need a website… but it’s not just a matter of putting a tick in the box. When you get your website right it can propel your business growth.

A quality, functional website will:

  • Clearly communicate what you do for your customers and why you do it
  • Educate potential customers about your products and services
  • Be your hardest working employee, available 24/7 for prospects who want to learn more about what you do
  • Weed out non-ideal customers who will waste your time in the sales process
  • Connect you with a steady stream of qualified warm leads who are more likely to do business with you

The result? More sales… a highly engaged team who want to be a part of your success… future recruits knocking down your door to come and work for you. This is what we see happen for our clients – and in our own business – time and time again.

Why the delay?

Why the delay?

Is it the inevitable hassle and stress of months of back and forth on your new website? The good news is that these days – for the vast majority of businesses – you can have a new website up and running in about five weeks.

The process we use at Brilliant Digital delivers beautifully designed websites filled with perfectly worded copy and on-brand images in less than six weeks.

Is it the cost of getting it right? When you look at the cost of your website as an investment that will give you a return many times over, it changes the way you look at it completely. Your website becomes an asset that will work tirelessly for you over the next 2-5 years before you invest in the next evolution of your digital presence.

It costs more to wait

It costs more to wait

Every day that you hold off on rebuilding your website is costing you money.

A good website, programmed and written to be loved by Google, will absolutely bring you qualified traffic that a non-optimised website simply can’t. Imagine all the business that is going to your competition because your potential customers aren’t finding you online.

It takes time to build organic traffic through a solid SEO strategy… and as they say, time is money. The earlier you start, the sooner you will get there.

Google is showing no signs of going anywhere but as more businesses enter your industry, the competition will only increase for keywords in your niche. If you can get in early, you will have a head start that will be hard to catch up.

Take the first step

The first step towards your new website is a simple one… contact us at Brilliant Digital to discuss your business and website needs.

In a matter of weeks – not months – we will sit down with you to understand your business, develop a strategy and create a beautiful website that will be irresistible to Google. What are you waiting for?

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Contact Brilliant Digital

Get in touch to take the first step towards growing your digital footprint with a proven process that delivers results.