Why should you tell your story online?

What if we told you that 80-90% of all sales begin online? For a business, that’s a pretty compelling argument to be there!

Basically in today’s world, if you are not online then you are invisible. And if you’re invisible, you can’t grow.

So the first thing is to get your business online.

Then you’ve got a choice – you can entertain, connect with and engage with your audience when they get to your website, your Facebook page, your blog or your Youtube channel.

Or you can hand the sale to your competitor.

That’s the choice: entertain and engage, or lose the sale.

Make a connection

It’s a no brainer; in order to be successful your business has to have the reach that an online presence can deliver.  You’ve got to entertain and engage your prospects in order to make that emotional connection with them.

What’s the best way to to do this successfully?

At Brilliant Digital we believe it’s through powerful storytelling. It’s an old fashioned technique used since the dawn of time by every great salesperson who tells a story as part of their pitch.

They know it connects to audiences and get sales over the line.

Storytelling on steroids

The best brand advocates like Richard Branson, Steve Jobs and Elon Musk stand out in front of their brand and tell stories about their brand. They do this because they know that it’s going to engage with people, help to grow the brand and ultimately get more sales.

Using digital storytelling on your website, which should be layers of words, images and video is your old fashioned storytelling on steroids.

You can tell your story to thousands of people at the same time, and you can reach thousands of people everyday.

Storytelling is the best way to engage your audience and start the sales process online. Those words and images on your website will pay you back over and over again.


Powerful digital storytelling can transform your business – talk to Brilliant Digital today.

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Brilliant Digital
Sydney based with clients Australia wide

177 Victoria St
NSW 2164

02 9939 5223