Why should you tell your story online?

What if we told you that 80-90% of all sales begin online? For a business, that’s a pretty compelling argument to be there.

In today’s world, if you are not online then you are invisible to your prospects. If you’re invisible, you can’t grow. So the first thing you need to do is embrace the digital age and get your business online.

Then you’ve got a choice. You can entertain, connect with and engage your audience when they get to your website, your Facebook page, your blog or your YouTube channel … or, you can hand the sale to your competitor. That’s the choice: entertain and engage, or lose the sale.

Connect with your audience

It’s a no-brainer; in order to be successful, your business has to have the reach that an online presence can deliver.

You’ve got to entertain, engage and inform your prospects in order to make an emotional connection with them.

What’s the best way to to do this successfully?

At Brilliant Digital we believe it’s through powerful storytelling. It’s an old-fashioned technique used since the dawn of time by every great salesperson who has ever told a story as part of their pitch.

Storytelling on steroids

The best brand advocates like Richard Branson, Steve Jobs and Elon Musk stand out in front of their businesses and tell stories. The stories behind their business, their customers, their products and their teams.

They do this because they know that it’s going to engage with people, help to grow the brand and ultimately get more sales.

Done strategically, digital storytelling on your website should be a layering of words, images and video. And it should have a consistent brand message unpinning it all. It’s your old-fashioned storytelling on steroids.

Digital platforms allow you to tell your story to thousands of people at the same time – the right people for your business – every day.

Storytelling is the best way to engage your audience and start the sales process online. And the best part? Those words and images on your website will pay you back over and over again.


Powerful digital storytelling can transform your business – talk to Brilliant Digital today.

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Contact Brilliant Digital

Get in touch today. We’d love to help you with your website and digital marketing challenges.

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Brilliant Digital
Sydney based with clients Australia wide

177 Victoria St
NSW 2164

02 9939 5223

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