Your website is an investment. And like any other investment in your business, a set and forget approach won’t get you the results you are looking for.
In order to get your website working hard for you, you need to consistently add new, high-quality content… you need to use relevant keywords to boost your SEO… and you need to stay across a number of website optimisation tasks.
A good SEO company will include website optimisation in their SEO services. But it’s important you know what to look for so you have confidence that your website is in the best of hands.
Website optimisation is actually quite a broad term. It is basically improving the aspects of your website that contribute to traffic and conversions.
It might help to think of a website like a car. The design of the website is like the body of the car.
A good website design – much like a sleek car design – will turn heads and leave a good first impression.
But without an engine, the body of a car is useless. It might look good but it can’t actually go anywhere. The engine of your website is everything that sits behind the design – predominantly the content and coding.
And in the same way you service your car to keep the engine running smoothly, there are certain website optimisation tasks that will keep your website working as it should.
Let’s say you’ve written a detailed article on a topic that’s important to your target audience. You know that the information in the article is relevant, and it is packed with examples and actionable advice.
You publish it. And then you wait for the traffic to pour in.
Only it doesn’t.
Why? Because you haven’t optimised it for SEO. People can’t find your masterpiece because you haven’t focused on a strategic keyword, you don’t have meta tags filled out, you’re not using a keyword tier structure, and there are no incoming links.
Or worse, there could be other elements at play that will limit the performance of your website, no matter how well you optimise each individual piece of content.
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A blanket approach to website optimisation will not work. In order to optimise your website effectively, you first need to understand how your website is performing. This is where an SEO audit comes in.
Through an SEO audit, you will be able to identify any red flags that could prevent your site from ranking on Google… and from there, implement a website optimisation plan.
As part of an SEO audit you will need to assess:
In the early days of SEO, you could quite easily do a manual SEO audit and website optimisation. Not any more. SEO is a highly sophisticated and complex beast.
So rather than trawling each individual page of your website looking for meta tags and relevant keywords, you can use an SEO audit tool.
At Brilliant Digital, we use a tool called Sitebulb. Sitebulb – and other tools like it – helps you to quickly identify priorities and highlight opportunities in your overall SEO.
Doing the SEO audit is one thing… taking action from it is another. The key is to take the results from your SEO audit and turn it into a website optimisation action plan.
That plan will be different for every website, but it may include tasks like:
For every client we work with, website optimisation is all part of the package. We don’t leave anything to chance. We are continually tweaking and adjusting to deliver sustained brand growth.
Contact us to book a free digital strategy consultation with one of our team of experts. We can discuss your SEO and website optimisation concerns and set you on the road to success.
Are you ready? We aren’t your standard digital solutions agency. We avoid hype and noise. Instead, we build long-term partnerships with successful businesses delivering genuine expertise, best-fit solutions and sustained results. Contact us to start the conversation.
We partner with successful companies to deliver branding and digital marketing solutions that deliver sustained business growth.
Brilliant Digital designs and builds superb websites and ecommerce solutions that become powerful sales channels.
We deliver market-focused software solutions that integrate seamlessly with your business and deliver increased efficiency.
We take a long-term view of our own business… and that’s how we view our relationships with our clients. In most cases, our work starts with improving the digital brand and clearly articulating the value proposition of an already successful company. We then move to create a business website that delivers the right leads and deliver ongoing digital marketing and integrated software solutions. We measure results in terms of business growth and increases in operational efficiency. In the end, the strength of the relationships we have with our clients speaks the loudest.
After working with Brilliant Digital on a complete digital marketing strategy, Danrae Group’s CEO, Daniel Caruana, was pleased to see that their new website grew from strength to strength.
Working with Brilliant Digital has transformed the Romar business so it can compete on the global manufacturing stage all the way from Western Sydney.
Facilities First has grown rapidly. Brilliant Digital created their new website to reflect their purpose, growth and capabilities.
Within a year of starting work with Brilliant Digital, Water Filters Australia’s sales had doubled… and that was only the beginning.
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