Low Cost Website = Big Business Mistake

One of our old clients invited me out for lunch the other day. A few years back we overhauled his digital marketing following our usual 5 step process.


  1. Clarity – Brand positioning and digital strategy
  2. Content – Digital storytelling to communicate value
  3. Create – Striking & Inspiring Website Design
  4. Construct – Build Website & Social Media Platforms
  5. Connect – Connecting with the Right Prospects

The process delivered immediate results with enquiries and sign ups every week over many years.

Last year the business owner decided on a company re-structure. He knew our price point… and decided to take a chance on a low cost option with a different firm.

Over lunch he sheepishly looked me in the eye and admitted that going for a budget site had been the biggest mistake of his 25 year business career.

“Tell me about it” I said

“Well” he explained. “To start with, the rebuild was painful and protracted. The developer was overseas which made it hard. She would only speak to me once a fortnight and charged me for the calls. The bill escalated and a long standing team member left because of the stress.

“Finally after 6 months the new site was live. It immediately got hacked.

“We then had a long fight between the developer and my long standing server company. In the end I employed another developer. The new developer spent 2 months trying to fix the old site. In the end they gave up and said they needed to start again.

“Finally 1 year after the original re-build started the second website was live.

“I was a wreck.

“What was supposed to cost $3,000 ended up costing $25,000.

“But the worst thing of all is that the new website has been live a few months and it hasn’t delivered a thing. Not one single lead or enquiry. I’m desperate. I don’t know what to do…”

I had a look at the site with him. There was no easy way to say it… I looked him in the eye…

“You need to start again if you want results…”

Digital Storytelling Articles

What are the key elements of SEO in 2018?

The key elements of SEO in 2018 haven't changed. Apply the technical basics and have your audience front and centre in your mind when you create content and you will achieve SEO success.

Maintaining websites, the Brilliant way

A website is a living breathing thing. It’s never finished. It needs a lot of ongoing maintenance and work to keep it at peak performance.

What skill sets do you need for effective SEO?

Effective SEO is not just about technical skills. Every team member has their part to play in building expertly optimised websites.

Contact Brilliant Digital

Contact us to learn more about our proven turnkey marketing solution

chat icon
Brilliant Digital
Sydney based with clients Australia wide

177 Victoria St
NSW 2164

02 9939 5223