Changing technology and website development

Hayley Rothery is the Operations Manager at Brilliant Digital. She manages the website builds for our clients – beautifully designed and expertly coded storytelling websites which will deliver qualified leads when we drive traffic to them.

In the last 18 months, she has seen a lot of exciting change in technology. We talked with Hayley about how Brilliant Digital keeps up, and continues to deliver a consistently high-quality product for our clients.

How does Brilliant Digital keep up with changing technology?

“Part of my role is to be constantly forward thinking.

As a member of the AWIA (Australian Web Industry Association), I surround myself with like-minded people in the industry to keep up with what’s changing, to learn what other people are doing, to see how what others do might affect us and to see what we can do better.

An example is moving forward with mobile devices…

Our websites work across all devices, but traditionally we began by designing a website on the basis of it being viewed from a PC. But these days the majority of people are viewing them from mobile devices, so we need to put more and more focus on mobile design.”

How have our websites changed in the last 18 months?

“The coding on our websites has advanced so much to the point that the back end of a website is now much simpler and easier to work with.

This gives us a lot more options with our templates that we build – the more advanced they get the more flexibility we have with our pages.

We have also focussed on enhancing the design and programming to allow for faster loading time on all devices.

Our developers continuously work on protecting our sites from spam and hackers. Hackers are becoming more and more advanced and our development team does a brilliant job keeping them out. One of our websites gets over 500 hack attempts a day, and they still don’t get in.”

Why is it important to deliver to the latest standards and trends in technology?

“We need to do the right thing by our clients. They invest in a great looking, expertly coded and effective website to be used as a marketing tool, their content hub…

…if we aren’t looking ahead and keeping up with the latest standards and trends in technology and design then that tool wouldn’t be as useful for them in a competitive market.”

How do our websites grab a prospect's attention?

“You could have the nicest website design ever, but if people don’t immediately know who you are and what you do, it won’t succeed… if you don’t have great, attention grabbing, relevant content and an easy to navigate site people will immediately become frustrated.

When coordinating with the design team to produce that initial design impression, a digital strategist provides us with the main branding message for the client, and we focus on making who they are and what they do immediately prominent, along with appealing images and design.”

How do you refine the user experience?

“We are constantly working on our websites. The beauty of digital is that it isn’t fixed – we can add or change coding and content. Our team will identify better ways we could be doing things and how we can improve the functionality. Our development team also manage all of the maintenance and upgrades of software.

We also measure analytics and can see how many people stay on our site and for how long, and we can use that data to measure the site’s performance.”

How easy is it to maintain our websites?

“We custom build our templates so it isn’t a one size fits all approach. This gives us our writers and content creators the flexibility to swap and change content and images. And for non-technical members of our team, the sites are built on a  flexible and very user-friendly platform – it’s easy to navigate around.”

We have a team of incredible programmers that are able to make technical adjustments as needed to give us more options in a template.”

Example time! Let's look at a rebuild...

“We recently rebuilt the website of one of our long-term clients. We refreshed the design and created more up to date templates giving us better options for displaying content.

We were able to present a better user experience, and an easier to navigate site with a great design.

We added a newly designed navigation menu and floating buttons, making it easier for customers to access the content, make enquiries or request quotes. And larger, improved video and images created a fantastic impact.”

...and a new build

‘For this new build we focussed on small things like inner page headers being thinner but still looking good – this means we can get into the content faster.

A huge focus of this site was making sure people immediately know exactly who this client is and that they are leaders in their industry as soon as they land on the site.

From there we focussed on making the site really easy to navigate and enquire – everything is very clearly laid out, and the design is beautiful and very appealing.”

Discover how Brilliant Digital’s beautifully designed and expertly coded websites can effectively deliver qualified leads and a return on investment for your business.

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Brilliant Digital
Sydney based with clients Australia wide

177 Victoria St
NSW 2164

02 9939 5223

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