Website design and build

An effective website is non-negotiable

An effective website is the cornerstone of your digital brand… but many website design projects do not deliver the results business owners dream of.  Our digital marketing experts have built hundreds of incredibly successful websites.  They are passionate about sharing their knowledge so that your next website project delivers the returns you are looking for.  You’ll find heaps of useful articles on this page. Also check out our next live WebClass if you find it easier to learn in person.

Not all websites are created equally… and far too many people have been burned by bad design and poorly structured websites that lack strategic direction.

But that doesn’t mean you can’t find the professional website design you need for your brand. With these 10 key elements you will be well on your way to growing your digital footprint… and your business.

A good website design company will understand what it takes to deliver strategic results and a solid return on investment for their clients. They will know how quality web design works alongside solid coding and amazing content that speaks directly to your market. But finding them can be like looking for a needle in a haystack.

Bad website content will get you nowhere fast. But you know that already.

What you may not realise is just how powerful engaging, information and strategic website content is for your brand.

Good content has an impact on the reader. It stirs emotions. And it builds trust. Good website content tells a story. And takes people on a journey with your brand.

Your website is an incredibly valuable asset. A good website will become your hardest-working employee, bringing in leads while you sleep and giving you an excellent return on your investment. It won’t take holidays or call in sick.

But in order to keep that website performing optimally, you need to have a solid website maintenance plan. Without it, you could be opening your business to risks from hackers and missed opportunities.

The good news is that we’ve worked with hundreds of business clients to deliver websites that very quickly start kicking goals. They start appearing on page one of Google… the visitors that come to their website clearly understand their business… and then they take action. And the success of those business websites boils down to seven key elements.

If you’re looking for a good looking website design, they can all tick the box. If you want functionality, they all offer it to a degree. But if you want a website that will work hard for you – harder than any employee you’ve ever had working for you – a WordPress website is the answer.

If you rely on an architect to build your house, you aren’t going to get a great result. And the same can be said for building a website. A good website design will only get you so far.

Like with building a house, it takes many minds and hands to make it happen.

We wish we could give you a simple formula to calculate your website design cost… unfortunately, it’s not that simple. Anyone who gives you a website design cost before they sit down with you to understand your business goals, website requirements and brand strategy isn’t going to deliver you a website that will give you a return on your investment.

A non-responsive website is one of the greatest website design sins.

It is totally unforgivable.

Not only will you be punished by the Google algorithm, a website that doesn’t display optimally on all devices creates a terrible user experience.

If we told you that you can spend between $12,000 and $35,000 to hire a salesperson who will work for you 24 hours a day, 7 days a week for the next 2-5 years, delivering ideal opportunities and a return of at least eight times your investment, your first question would be, “When can they start?”

Good web design extends far beyond the look and feel of the brand. Good design permeates the site content and the way it’s organised, and carries through to the technical architecture of the site.

A website that is attractive is paramount, but it cannot be successful in isolation. The way a website looks must be designed hand-in-hand with functionality and content.

So, what is website development?

It’s the programming that brings the Internet to life!

People often confuse the term ‘website development’ with ‘web design’ or use the two terms interchangeably.

However, the two terms indicate two different aspects of creating a website.

Spam and hacking are increasing issues across websites globally.

PwC’s 2018 global survey revealed that nearly half of all Australian businesses had experienced some form of ‘cybercrime’ in the past two years.

Our COO Hayley reports, “We have a high standard of code in place that leaves no holes for hackers to get through.”

One of the biggest problems in the digital world today is the tide of useless websites flooding the market. Many extremely successful businesses spend tens of thousands of dollars on a website and then find it simply doesn’t deliver the right leads.

Deb Croucher says there are three things you MUST get right.

One of the biggest reasons most websites fail is that businesses fail to understand that a complete website includes good content and an easy-to-use content management system.

Here are some clear mistakes to avoid; find out what you should be expecting from your website; and learn about the elements you need to be successful.

We see the letters HTTP* and HTTPS every day.

But what do they mean and why are they important for the security and success of your website?

At Brilliant Digital our forward thinking approach means we work to ensure our clients are not impacted negatively by changes in technology – especially when it comes to data security.

Hayley Rothery is the Chief Operations Officer at Brilliant Digital. She manages the website builds for our clients – beautifully designed and expertly coded storytelling websites, which will deliver qualified leads when we drive traffic to them.

She’s your typical website visitor.

Give her what she wants when she lands on your small business website… and your sales team will be busy.

Fail to give her what she wants… and you’re heading to the website graveyard on page 346 of Google.

When you meet someone… you make your first decision to chat based on the way they look. You’re either attracted to that person or you’re not.

Websites are the same. We buy based on emotional decisions. We buy from sites that we like, that make us feel good, that we trust. You need the perfect marriage of content and design to make it happen.

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