Website Design and Build

An effective website is non-negotiable

An effective website is the cornerstone of your digital brand… but many website design projects do not deliver the results business owners dream of.  Our digital marketing experts have built hundreds of incredibly successful websites.  They are passionate about sharing their knowledge so that your next website project delivers the returns you are looking for.  You’ll find heaps of useful articles on this page.

Following a strategic plan will get the best results. And that’s exactly what we do at Brilliant Digital. We follow our content framework for every website we work on, including our own.

Not all websites are created equally. But that doesn’t mean you can’t find the professional website design you need for your brand. With these 10 key elements you will be well on your way.

A good website design company will understand what it takes to deliver strategic results and a solid return on investment for their clients. But finding them can be like looking for a needle in a haystack.

Bad website content will get you nowhere fast. But you know that already. What you may not realise is just how powerful engaging, information and strategic website content is for your brand.

In order to keep your website performing optimally, you need to have a solid website maintenance plan. Without it, you could be opening your business to risks from hackers and missed opportunities.

A business website design has the potential to make or break your brand. Get it wrong and you have poured money down the drain. Get it right and you have a 24/7 direct path to new leads, sales and customers.

Wix? Squarespace? WordPress website? You’ve likely looked into each option for your website. Essentially they all offer the same service… but the biggest difference comes down to results.

Beyond the website design services of bringing the WOW factor to your website, you need a clearly defined brand strategy and user journey, solid coding and content that speaks directly to your market. 

Anyone who gives you a website design cost before they sit down with you to understand your goals, requirements and brand strategy isn’t going to deliver you a website that will give you a return on your investment.

Responsive website design is not something you can afford to ignore. Not only will you be punished by the Google algorithm, a website that doesn’t display optimally on all devices creates a poor user experience. 

People often confuse the term ‘website development‘ with ‘website design’ or use the two terms interchangeably. However, the two terms indicate two different aspects of creating a website.

Spam and hacking are increasing issues across websites globally. But at Brilliant Digital, we have a high standard of maintaining websites that leaves no holes for hackers or spammers to get through.

One of the biggest problems in the digital world today is the tide of useless websites flooding the market. Many extremely successful businesses spend tens of thousands of dollars on a website and then find it simply doesn’t deliver the right leads.

Deb Croucher says there are three things you MUST get right.

We see the letters HTTP and HTTPS every day. But what do they mean and why are they important for website security? Our forward thinking approach means we work to ensure our websites utilise data security.

Hayley Rothery is the Chief Operations Officer at Brilliant Digital. She manages the website builds for our clients – beautifully designed and expertly coded storytelling websites, which will deliver qualified leads when we drive traffic to them.

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