Website creation

An effective website is non-negotiable.

Websites are the bricks and mortar shop fronts in today’s digital world. These days, no one is going to contact you without first checking you out online. If you have complete confidence that what they will find is a complete, accurate and professional representation of you and your business, great!

If you have any qualms at all, you need to investigate the possibility that your website – or lack thereof, might be holding you back. After all, if someone doesn’t like what they see, it’s only a single click to move on to your competitor’s site. A good website has many critical elements working together to make it really effective. Here are outlines of just some of those elements we make work for you.

Why you can’t afford to delay your website rebuild

If we told you that you can spend between $12,000 and $35,000 to hire a salesperson who will work for you 24 hours a day, 7 days a week for the next 2-5 years, delivering ideal opportunities and a return of at least eight times your investment, your first question would be, “When can they start?”

Web design is more than just ‘a pretty face’

Good web design extends far beyond the look and feel of the brand. Good design permeates the site content and the way it’s organised, and carries through to the technical architecture of the site.

A website that is attractive is paramount, but it cannot be successful in isolation. The way a website looks must be designed hand-in-hand with functionality and content.

What is website development?

So, what is website development?

It’s the programming that brings the Internet to life!

People often confuse the term 'website development' with 'web design' or use the two terms interchangeably.

However, the two terms indicate two different aspects of creating a website.

Maintaining websites, the Brilliant way

Spam and hacking are increasing issues across websites globally.

PwC’s 2018 global survey revealed that nearly half of all Australian businesses had experienced some form of ‘cybercrime’ in the past two years.

Our COO Hayley reports, "We have a high standard of code in place that leaves no holes for hackers to get through."

Three most common reasons websites fail

One of the biggest problems in the digital world today is the tide of useless websites flooding the market. Many extremely successful businesses spend tens of thousands of dollars on a website and then find it simply doesn’t deliver the right leads.

Deb Croucher says there are three things you MUST get right.

Avoid website discontentment

One of the biggest reasons most websites fail is that businesses fail to understand that a complete website includes good content and an easy-to-use content management system.

Here are some clear mistakes to avoid; find out what you should be expecting from your website; and learn about the elements you need to be successful.

Why HTTPS is important for your website

We see the letters HTTP* and HTTPS every day.

But what do they mean and why are they important for the security and success of your website?

At Brilliant Digital our forward thinking approach means we work to ensure our clients are not impacted negatively by changes in technology – especially when it comes to data security.

A strategic framework for ROI

Creating digital content is not a low-cost exercise.

That’s time you’re paying for.

You have the best chance of getting an ROI on content creation if you think hard about the purpose and context of every page. And it is essential to follow a strategic plan to get the best results.

Website builds and changing technology at Brilliant Digital

Hayley Rothery is the Chief Operations Officer at Brilliant Digital. She manages the website builds for our clients – beautifully designed and expertly coded storytelling websites, which will deliver qualified leads when we drive traffic to them.

Inside the head of the digital surfer

She’s your typical website visitor.

Give her what she wants when she lands on your small business website… and your sales team will be busy.

Fail to give her what she wants… and you’re heading to the website graveyard on page 346 of Google.

Web design or web content?

When you meet someone… you make your first decision to chat based on the way they look. You’re either attracted to that person or you’re not.

Websites are the same. We buy based on emotional decisions. We buy from sites that we like, that make us feel good, that we trust. You need the perfect marriage of content and design to make it happen.

With a solid website, you have a distinct advantage over your competition. The potential reach of your website is unparalleled by any other form of marketing… do it right and you will have consistent qualified leads coming into your business.

Contact Brilliant Digital

Get in touch today and take your next step towards digital marketing success

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