Content and Storytelling Articles

Content is the cornerstone of your marketing success

A website without content is just a shell. It’s like a house with no photos on the walls and no story to tell.

While it’s easy to get caught up in your website design, at the end of the day a design is nothing without the words and images that bring it to life. A website is a marketing project. It is a representation of your brand. And your website content is what ties it all together.

These content and storytelling articles will guide you in creating great website content with a purpose. Our articles will show you how to write a strong brand messaging across your website and have a clear structure, with your market in mind.

Writing for online audiences to build brand trust is no easy task, yet many business owners try to take this on themselves. Let’s talk about why your business needs the skills of a professional content creator.

Digital advertising includes many different components. To create the profitable sales model you’ve always dreamed of, you need to know the value of all the different types of digital advertising, before you start paying for it.

Even Google agrees – quality website content ranks websites higher. The dream for any business is to be on page one of a Google search. We’ll tell you how that works. The first step is to know what customers are looking for.

Content marketing is an essential set of tools for any business, big or small, seeking to grow. If done right, it can improve your bottom line by driving engaged customer behaviour and sales. Here are our six top tips for content marketing.

A masterful business tagline has the power to keep reminding people of your business in the future. When it comes to writing a tagline, there are certain things to keep in mind. Let’s talk through them.

Content is a crucial element of your digital brand strategy. Never underestimate the value of a quality website content writer who can provide your business with succinct, engaging and powerful content.

Think about the last time you presented to a business audience. Did they connect with the figures on your PowerPoint or with the story you told behind the figures? Digital storytelling will reap you results.

Steve Jobs knew the power of a great story. And he’s absolutely right. Without question, storytelling is the key to digital marketing success and the most powerful way to promote your business.

At Brilliant Digital, it’s been really exciting and unexpected for some of our clients with small to medium businesses to witness how storytelling is helping them to reach global markets and see results.

Our storytelling skills at Brilliant Digital is the glue that holds all of our marketing processes together. Each piece of content we write delivers the clear and compelling brand message behind your business.

People are looking for something more than companies bragging. They want something to hold on to, something to like and engage with. And we know that people are naturally drawn to brand storytelling.

Following a strategic plan will get the best results. And that’s exactly what we do at Brilliant Digital. We follow our website content framework for every website we work on, including our own.

Content marketing is the creation and sharing of content to acquire customers. Although it’s been an effective marketing strategy for more than a century, the internet has given content a much larger role.

The potential of content marketing strategy is having control over your stories – their frequency, style and length. Content marketing is more dynamic and profitable when you take charge.

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      Brilliant Digital
      177 Victoria St,
      Smithfield, NSW, 2164

      Sydney based with clients Australia wide

      02 9939 5223