Website Build Process

We have fortified our proven website build process over more than a decade.

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1. Listen - Discover - Plan

Week 1


Join us on a Zoom call and we’ll get to know you and your business, find out what you are looking to achieve from your new website and answer all your questions.


After the initial meeting, we investigate the digital opportunity in your niche. If you have chosen a Comprehensive Asset website, we also complete an audit of your existing website and a competitor analysis.


We then present you with a website content plan and detailed quote.


2. Strategy - Brand - Content

Week 2


A website strategy meeting over Zoom takes 60-90 minutes. Here, we gather the information required to finalise your website structure, design elements and content and SEO plan.


Following the strategy meeting, we provide you with a brand document explaining your value to the market (UVP), your website home page design and your Google-friendly website structure.


Our professional content team will take care of all the writing for you.

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3. UX - Design - Build

Weeks 3-4

UX (user experience)

We use an evidence-based approach to UX design, understanding your target market to create a seamless experience. We consider information architecture and the desired user journey through the site, along with interaction design to create a strong CTA (call to action).


We design each page to fit the content and have the maximum possible impact. We introduce lots of white space to allow pages to breathe and ensure the design is Google friendly.


We custom code your website using WordPress. Our coders are meticulous and make sure that your website loads fast, is fully responsive and is secure and robust. We avoid themes like Elementor or Divi which introduce spaghetti code and put your site at risk from hackers.

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4. Review - Launch - Support

Week 5


We give you your completed website to review on our test server. Our clever software makes it easy to thoroughly check your site and make comments directly on the screen. We include one round of revisions in the build.


After final approval, we launch your new website. We then arrange a private website training session via Zoom if a retainer with us is not required. After this session you will be confident to change text, add images, update the menus and add new pages.


After launch, we can host your website on our dedicated Australian-based servers, provide technical support, backups at multiple Sydney locations and further training as you need it.

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5. Market - Refine - Grow

Welcome to your Brilliant future:


We support many of our clients with their ongoing digital marketing needs. We have in-house experts in content marketing, SEO, digital advertising and social media targeting. We tailor our services to meet your budget and any skill gaps.


Our marketing solutions include extremely detailed marketing reports which explain what’s working well and what can be improved. We give strategic recommendations and deliver on those plans.


Our clients who have invested in our Business Accelerator or Comprehensive Asset website plans – especially if they are on a content marketing and SEO retainer plan with us – usually see a 100% year on year growth of quality organic traffic and a noted increase in quality enquiry from their new website. Chat to us to find out what might be possible for your business.

Contact us to get the process started.

Our Services


Digital Marketing

We'd love to
hear from you.


    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel