Auditing your digital assets to grow your brand
We’ve said it for years and we’ll say it again. The main cause of digital marketing failure is not having an effective digital strategy.
The first step in turning things around is hiring an expert to do a website and digital marketing audit. A professional who can pinpoint what works and what doesn’t, and devise a bulletproof digital marketing strategy to get your digital marketing firing.
Brand, user experience and website traffic
Website, advertising and digital assets
Goals, skills assessment and gap analysis
Our digital strategy consultants and content professionals look at key elements of your website to determine what you’ve got, what you need, what works and what doesn’t. Then we’ll know how to make your website… well, fantastic.
Focusing on the crucial trio: brand, user journey and website traffic, we’ll do a full website audit before diving into a thorough competitor analysis. We also look at your social media strategy and determine how we can improve on your database marketing efforts.
We start by looking at the performance of your website, social media channels, database marketing and your brand strength. We then help you to fine tune your business goals and assess how your current digital brand supports them… and we assess the talent available to you and how best to engage them.
Stop what you’re doing and hire a professional to look at your website through a digital solutions magnifying lens.
Our team of digital strategy consultants looks at key elements of your website to determine what you’ve got, what you need, what works and what doesn’t.
We’ll look at the three most important aspects of your website:
By zooming in on this crucial trio, we’ll be able to determine how effective your digital brand is, how user-friendly your website is and what type of traffic it generates. We consider who your target market is and whether they really understand your unique value proposition.
We look at your website design and the overall user journey and how that reflects in your analytics and data.
Our coding experts will take a good look at your website’s coding – whether it’s high quality and Google friendly and what the risk of hacking is.
Finally, we look at your website’s overall SEO – the technical SEO and content related SEO – to determine why Google ranks your website the way it does.
All these findings pave the way for us to come up with a clear strategy to fix your website, so that you finally see returns on your digital marketing investment.
“When we first sat down with Deb, she straight away identified several unique points about our business that we weren’t capitalising on.” ~ Brett Churcher, Playoust Churcher architect
If you’re worried that you’ve been burning cash through an ineffective digital marketing strategy alongside your ineffective website, we strongly suggest that you do a digital marketing audit, too.
Focusing on the crucial trio: brand, user journey and website traffic, we’ll do a full website audit as outlined above.
Then we’ll do a thorough competitor analysis to identify your strongest competitors and look at what they’re doing online. This will help you gauge how to curb competitors online and refine your strategy.
We also audit your social media marketing by looking at all your activity on platforms like Facebook, Instagram, YouTube and LinkedIn.
Next, we determine how well your database marketing has been doing, including EDMs and newsletters.
And finally, we place all your digital advertising and all digital assets under the microscope.
Gaining insight as to how all these moving parts of your digital marketing mix are performing will help us form a clear road map to turn your website and advertising results around.
“Brilliant Digital had a good look at what we had initially and gave us good input on what we were missing and what we needed.” ~ Daniel Caruana, Danrae Group’s CEO
You have a website and a structured digital marketing plan underway. But you’re still not seeing results, and qualified leads are few and far between.
Something – or many things – has caused your digital efforts to fail. But what?
It may have to do with lack of SEO in your digital content, lack of brand trust, ineffective digital marketing plan… or so many other possibilities.
Our team of digital marketing experts at Brilliant Digital has successfully conducted full digital brand audits for frustrated business owners… who then walked away with an effective website, a market-friendly brand and a robust digital strategy that grows their top line.
In doing a full digital brand audit, we firstly rely on our important trio: brand, user journey and website traffic to audit your website.
We then help you to fine tune your business goals and assess how your current digital brand supports them.
We also look at the talent available to you internally and externally, and how best you can utilise them.
We do a detailed competitor and gap analysis which will again highlight your digital branding possibilities.
All these steps pave the way for us to develop a clear 12-month digital marketing strategy to reach your goals.
“All I had to do was choose the date I wanted to start my new life. I was able to go straight to my prospective clients and say, ‘Here, this is me.’ I had an online presence and digital shopfront from day one.” ~ Julie Nipperess, founder of Step Up Financial Group
Contact us for a meaningful digital audit that will kickstart your journey to digital marketing success, or read more about our digital strategy consultancy services.
Here are some of the questions we get asked a lot. If we didn't answer it here, don't hesitate to send us your question through the contact form below... or give us a call.
This depends on which one of the three auditing package you choose, and the scope of your existing digital tools. For example, if we do a basic website audit and provide you with a detailed roadmap of your next steps, it would take between two and three weeks. But if we look at all the elements in your digital marketing including brand, SEO, native marketing, social media, etc., this could take up to six weeks to complete. When you first engage us and we decide on your needs, you’ll have a clear project scope of how long everything will take.
Yes, definitely. We don’t just hand you a report and send you on your way… we’ll explain to you what everything means and show you how to do things yourself. But we do love building long-term partnerships with our clients to truly help them get the most from the digital marketing investment… there’s a reason why we’re called experts.
We’ll give you a detailed list of everything we need to have meaningful access to all your digital tools, including login details to your website’s management system, Google Ads, social media accounts, etc. Don’t have all those details? No worries, our Operations Team members are genuine whizzes at figuring out how to get access to everything we need.
As far as we can, we work with you to fix immediate things if they are simple and quick to action. But ‘fixing’ expansive elements like SEO, coding and long-term digital strategies is a detailed process that necessitates the start of a new project, and therefore a new payment plan. Again, we’ll let you know all of your options and the costs involved so that you can make informed decisions.
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Sydney based with clients Australia wide