The Smart Boating Story - How digital storytelling transformed (and sold) a lifestyle business

Smart Boating Website

David Biddle & Deb Jeffreys review how Digital Marketing helped a small Pittwater yacht charter & boat syndication company punch way above its weight in the highly competitive leisure boating market. Holding their own against established Whitsunday and Sydney Harbour based operators was no mean feat for Smart Boating – an achievement that’s attributed to a regular investment in quality website content and compelling stories that still keep attracting new customers again and again.

It will come as no surprise therefore that when the business was put up for sale, pro-active digital marketing from BBIM helped secure an ideal buyer in a matter of months, leading to the launch in mid 2016 of Brilliant Businesses to provide an innovative and end-to-end approach for lifestyle business sales.

How can Digital Marketing transform your business?

Digital Storytelling Blog

Smart Boating Website
What is a storyteller?

Smart, successful businesses have been telling stories all along. But what makes a great storyteller? What makes an engaging story? And why does storytelling play a pivotal role in today’s marketing and branding?

Smart Boating Website
Why tell your story online?

What if we told you that 80-90% of all sales begin online? For a business, that’s a pretty compelling argument to be there! In today’s world, if you are not online then you are invisible.

Smart Boating Website
Storytelling Skills Explained

At Brilliant Digital, storytelling is the glue that holds all our marketing activities together. Our expert digital storytellers are skilled at writing compelling, engaging copy that connects with audiences and delivers a consistent brand message.

Contact Brilliant Digital

Contact us to learn more about our proven turnkey marketing solution

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Brilliant Digital
Sydney based with clients Australia wide

177 Victoria St
Smithfield
NSW 2164


02 9939 5223