The Smart Boating Story - How digital storytelling transformed (and sold) a lifestyle business

David Biddle & Deb Jeffreys review how Digital Marketing helped a small Pittwater yacht charter & boat syndication company punch way above its weight in the highly competitive leisure boating market. Holding their own against established Whitsunday and Sydney Harbour based operators was no mean feat for Smart Boating – an achievement that’s attributed to a regular investment in quality website content and compelling stories that still keep attracting new customers again and again.

It will come as no surprise therefore that when the business was put up for sale, pro-active digital marketing from BBIM helped secure an ideal buyer in a matter of months, leading to the launch in mid 2016 of Brilliant Businesses to provide an innovative and end-to-end approach for lifestyle business sales.

How can Digital Marketing transform your business?

Digital Storytelling Blog

Why is digital storytelling so hard?

Storytelling is how you’re going to grow your brand… it's how you are going to survive online... it’s how you’re going to become the next big thing. So why aren’t more marketers doing it? Deb Croucher explains.

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Tips for getting more of your web enquiries to convert to a sale

A prospect making an enquiry on your website is great, but converting that prospect into a customer and making the sale is better! Deb Croucher looks at some simple strategies you can use to build a relationship, solidify your brand and create a loyal customer for life.

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News Feed algorithm changes and how they affect your business

At the start of 2018 there was a lot of buzz in the news about changes to the algorithms that run your Facebook news feed. Deb Croucher explains how those changes will affect your business.

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Contact us to learn more about growing your business through powerful digital storytelling

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Brilliant Digital
- Sydney CBD
- Parramatta
- Chatswood

02 9939 5223