The Smart Boating Story - How digital storytelling transformed (and sold) a lifestyle business

Smart Boating Website

David Biddle & Deb Jeffreys review how Digital Marketing helped a small Pittwater yacht charter & boat syndication company punch way above its weight in the highly competitive leisure boating market. Holding their own against established Whitsunday and Sydney Harbour based operators was no mean feat for Smart Boating – an achievement that’s attributed to a regular investment in quality website content and compelling stories that still keep attracting new customers again and again.

It will come as no surprise therefore that when the business was put up for sale, pro-active digital marketing from BBIM helped secure an ideal buyer in a matter of months, leading to the launch in mid 2016 of Brilliant Businesses to provide an innovative and end-to-end approach for lifestyle business sales.

How can Digital Marketing transform your business?

Brilliant Digital News and Events

Smart Boating Website
Why are digital assets so vital in today’s business world?

Digitisation is a tsunami of unprecedented proportions sweeping relentlessly across the business landscape with no respect for geographical borders, your loyal team or the blood sweat and tears you’ve put into building your organisation.

Smart Boating Website
Why you need to have a complete understanding to get a result with digital marketing

It’s time for businesses to know more than just ‘a little bit’. Businesses must understand the importance of establishing a holistic approach to digital marketing. Understanding the benefits of a complete digital marketing solution will help businesses build a strong and powerful digital brand and strategically contribute value to the market.

Smart Boating Website
Leveraging the family business advantage

We are tired. Tired of being sold to, everywhere we turn. The market is over mass advertising. The 'buy this because it’s the best' no longer works. With the development of the internet, consumers have unlimited choices.

Contact Brilliant Digital

Get in touch today. We’d love to help you with your website and digital marketing challenges.

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Brilliant Digital
Sydney based with clients Australia wide

177 Victoria St
Smithfield
NSW 2164

02 9939 5223

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