The Smart Boating Story - How digital storytelling transformed (and sold) a lifestyle business

Smart Boating Website

David Biddle & Deb Jeffreys review how Digital Marketing helped a small Pittwater yacht charter & boat syndication company punch way above its weight in the highly competitive leisure boating market. Holding their own against established Whitsunday and Sydney Harbour based operators was no mean feat for Smart Boating – an achievement that’s attributed to a regular investment in quality website content and compelling stories that still keep attracting new customers again and again.

It will come as no surprise therefore that when the business was put up for sale, pro-active digital marketing from BBIM helped secure an ideal buyer in a matter of months, leading to the launch in mid 2016 of Brilliant Businesses to provide an innovative and end-to-end approach for lifestyle business sales.

How can Digital Marketing transform your business?

Brilliant Digital News and Events

Smart Boating Website
Leveraging the family business advantage

We are tired. Tired of being sold to, everywhere we turn. The market is over mass advertising. The 'buy this because it’s the best' no longer works. With the development of the internet, consumers have unlimited choices.

Smart Boating Website
SEOstrategy

Brilliant Digital, an Australian SEO company, discuss the changes in SEO, the roles of social media and Google, and where your SEO dollar is best spent

Smart Boating Website
Family Business Australia

Last week, Deb Croucher presented at the Family Business Australia (FBA) Insights conference in Sydney.

Contact Brilliant Digital

Get in touch today. We’d love to help you with your website and digital marketing challenges.

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Brilliant Digital
Sydney based with clients Australia wide

177 Victoria St
Smithfield
NSW 2164

02 9939 5223

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