The Brilliant Solution

Learn our proven process end to end.

This is it! For the first time ever, our experts will teach you the Brilliant Digital Solution from end to end. Over the past 20 years, this solution has delivered spectacular results and many millions of dollars worth of leads to businesses of all sizes and across all industry sectors. Your ticket to success is here… you just need to follow the formula and do the work.

This intensive course involves 80 hours of contact time over 3 months. By the end of the course, if you have completed the coursework you will have a superb digital presence and be underway with your strategic digital marketing program.

And during the COVID-19 crisis, we are teaching The Brilliant Solution over Zoom in short interactive sessions to help those working from home and juggling other responsibilities.

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ListenDiscoverPlan

Listen - to your market. Marketing 101... your digital presence is not about you! It’s about your market. You'll learn how to tap your market for the problems and challenges you need to understand if you want to connect and engage.

Discover - the gold. This is all about uncovering the golden opportunities in the marketplace and inside your business. Match demand with supply and you have the perfect formula for success.

Plan - your success. We teach you how to bring together everything you've learned in listen and discover and help you create a robust, solid plan for your website and digital marketing.

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StrategyBrandMessage

Strategy - this is the deep dive... you'll be excited to know it's all about you. This is where we build the foundations of your brand message by matching your market's challenges with your solutions. Tag-lines and elevator pitches start to appear by magic.

Brand - your new identity. Roll up your sleeves... we're going to create a brand document and home page layout which will keep you focused and on track through all the distractions that are coming your way on digital media over the coming months.

Message - reach your target. Next we teach you how to write the compelling brand content that will hit your target market firmly between the eyes and make them want to engage with your business. Effective brand writing is skill you can learn.

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DesignBuildUX Test

Design - the wow factor. You never get a second chance to make a first impression... and successful website design is not about you and it's certainly not about what your website designer wants to try out because it's cool! It's about creating a design your market will love. We teach you the secrets.

Build - to last. Here's where we teach you the difference between the free online options and websites that are built to last. At the end of the day, your budget will dictate the way you go... but you will make an informed choice. You will also learn what is important about SEO during a website build.

UX - the journey. Everything you've done so far will go to waste unless you think hard about the user journey you need visitors to take on route to buying from you. We'll explain how to test the user journey of your site pre and post launch.

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LaunchMarketEngage

Launch - search and social. Once your new website is live, search and social media are the key to getting the right traffic to come and check you out. We'll teach you why Google is the key to long-term success and how to work the search engines. You'll also learn how to work social media so you take ownership of the traffic.

Market - ads and emails. Digital advertising is essential for most businesses - we'll teach you the tricks to getting better results for less money. We'll also unlock the power of email marketing and nurturing your database to mine the gold.

Engage - the emotional hooks. Words, images and video are the power tools of content marketing that can turn cold traffic into warm leads and sales. Our expert team will teach you the art of engaging through content and how to be strategic and get the best possible return on everything you create.

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MeasureRefineGrow

Measure - analytics and webmasters. Google's free tools are superb for measuring what your visitors do before and after the click. Just a small amount of data crunching will unlock the information you need to make smart decisions. We'll navigate you through the basics.

Refine - learn and improve. So you've got the data... now what? You do more of what works and less of what doesn't. Easy when you know how. We'll show you how to use the information you uncover to update your website, content, social media and advertising.

Grow - snowballing success. And the end game. Ever increasing volumes of engaged traffic who spend more and more money with you. Can it happen? Of course it can. You just need to work hard and follow the process. We're with you every step of the way and we'll be excited to celebrate your success!

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