Brilliant Digital Team

Deb Jeffreys Brilliant Digital

Deb Croucher

Founding Director

Hi I’m Deb Croucher. I’m a digital storyteller and founding director of Brilliant Digital.

For me the most exciting part of my role is business transformation. To turn a business around by delivering a steady flow of quality leads and sales is, quite simply, wonderful.

I also love the relationships we develop with business owners. As well as becoming an outsourced marketing department, we often become a trusted advisor on all things digital as their company grows and thrives.

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Nicola Elkington

Digital Marketing Manager

Hi, my name is Nicola Elkington and I’m a Digital Marketing Manager here at Brilliant Digital.

I work with our clients after their new website goes live. I make sure we deliver the right amount of the right traffic to our clients’ sites so that it delivers the volume of quality leads they are looking for.

I do this by managing search engine optimization, Google and Facebook advertising (including retargeting), blogs and social media strategy.

I form the point of contact and bridge through to the Brilliant Digital team of writers, designers, developers and search experts.

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Hayley Rothery

Senior Operations Manager

Hi, my name is Hayley Rothery and I’m the Senior Operations Manager at Brilliant Digital.

My job is to make the website production process seamless, efficient and enjoyable for our clients.

An important part of my role at Brilliant Digital is to coordinate our technical team. I have a great relationship with our developers. And this means they deliver great quality work for our clients.

I love the moment a new website goes live. I feel a huge sense of pride in our team that we have worked together and delivered the final result.

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Ashleigh Hill

HR/Accounting Manager

Hi, I’m Ashleigh Hill and I’m the HR/Accounting Manager at The Brilliant Group.

I manage all things staff related behind the scenes, that are crucial to be able to operate a successful, happy, efficient team. From payroll and accounts to the legalities… I fill a role that allows the rest of the team to get on with what they do best.

My job is most enjoyable when things run efficiently and smoothly and everything is organised. I am motivated by delivering unexpected moments of delight to the Brilliant team and our clients.

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Brilliant Digital Writing Team

Digital Storytellers

Digital storytelling is the powerhouse of digital marketing. Stories grab attention and quickly build connection and trust. Stories also create memorable brands.

We have years of experience and a proven track record of creating core content that gets our clients the leads they want. Our team of writers are skilled wordsmiths with extensive experience. We give them specialist additional training at Brilliant Digital to write for digital media.

Meet the team

Contact Brilliant Digital

Contact us to learn more about our proven turnkey marketing solution

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Brilliant Digital
Sydney based with clients Australia wide

177 Victoria St
Smithfield
NSW 2164


02 9939 5223