Brilliant Digital Team

Hi, I’m Deb Croucher and I am the CEO and Founder at Brilliant Digital.

My passion is to see a vision for growth, create the strategy to make that vision come to life and then set the wheels of change in motion. Seeing our clients businesses and our team transform in front of my eyes is the magic for me.

Deb Croucher

CEO and Founder

Hi, I’m Jo-Lise Finn. I work for Brilliant Digital as the Chief Content Officer.

I worked for 20 years in television as a writer, editor and producer for on-air promos.

Jo-Lise Finn

Chief Content Officer

Hi, my name is Hayley Rothery and I’m the Chief Operations Officer at Brilliant Digital.

My job is a bit like weaving together many disparate strands and threading them into a beautiful tapestry. I work side by side with the CEO & CCO to bring all elements of the business together seamlessly.

Hayley Rothery

Chief Operations Officer

Hi, I’m Jim Vass and I’m the Chief Financial Officer at Brilliant Digital.

I like to help people achieve what they believe is impossible … especially in small business.

Jim Vass

Chief Financial Officer

Can a website really have clean and error free code forever? Luckily for Brilliant Digital, Davneet Singh Chawla is on a mission to make it so.

Davneet is Brilliant Digital’s chief technical architect, the team leader and the man who plugs any leaks and fixes any tech issues on our sites.

Davneet Singh Chawla

Development Team Leader

When it comes to running design projects, you couldn’t ask for someone more skilled and experienced than Pablo. He runs the design team and ensures complex briefs are understood and actioned quickly and efficiently by our superbly skilled creative team.

Pablo Kanof

Design Team Leader

Menchie looks after the Content Management team that holds every single one of Brilliant Digital’s sites together. Without her and her team there would be no well-placed images and no meta tags to help the great content be discovered. Without her there would simply be no published content!

Menchie Santamaria

WordPress Team Leader

Sunny by name and very sunny by nature, Sunny Panjwani is one of the key members of the Brilliant Digital SEO team. He’s got a professional background in AdWords. So, think of him as a finely honed wordsmith who works out which words will best drive traffic to your site.

Sunny Panjwani

Advertising & SEO Team Leader

My name is Cathy Proctor and I am a Digital Storyteller at Brilliant Digital.

I come from a traditional publishing background. I am an author and editor and I worked in publishing for 15 years before I had children.

Cathy Proctor

Digital Strategist and Storyteller

It only took a few minutes into a meeting with Deb Croucher before Shweta Nandlal could see how passionate she was. It made Shweta realise how much she wanted to be a part of Brilliant Digital: “Listening to her amazing accomplishments in shaping the business to what it is today is truly inspiring.” She also shared Deb’s passion for providing excellent service for the customers.

Shweta Nandlal

Accountant

My name’s Sarah Joyce and I’m a Digital Storyteller at Brilliant Digital.

My professional background is in TV. I was a professional writer and producer for children’s TV for about 15 years.

Sarah Joyce

Digital Storyteller

As the chief Admin Officer, Stephanie has a wide range of roles. She’s the behind-the-scenes fixer and solver of problems. “I’m there with a broom and mop to clean it all up.”

Stephanie Croucher

HR and Admin Assistant

Hi, I’m Danny Pinn and I’m a visual storyteller. My team and I produce the video content for Brilliant Digital.

I have a career in television and I’ve worked with most of the studios and stations around Sydney.

Danny Pinn

Video Storyteller

Hi, my name is Nicole, and I’m a Digital Storyteller at Brilliant Digital.

I write content for our clients including blogs, newsletters and case studies.

Nicole Cubbin

Digital Storyteller

If there’s a misplaced comma on the loose or an errant use of pronouns, Brilliant Digital writers never have to fear for Gayle Oddy is there!

Gayle Oddy

Editor and Proofreader

I’m Lucille, but you can call me Lu! Before I joined the Brilliant Digital team I spent over 12 years in marketing in the natural cosmetics industry.

Lucille Wilson

Digital Storyteller

Hi, I’m Tim and I am part of Brilliant Digital’s thriving nest of writers and content creators. I’ve always wondered about the collective noun for writers …

Tim Bosanquet

Digital Storyteller

Hi, I’m Leah and I work at Brilliant Digital in the Operations Team.

I do a wide variety of tasks, but I mainly focus on providing technical support to the team.

Leah Jeffreys

Operations Assistant

It’s hard to describe my role – even to myself! Marketing and Operations cover a lot of ground. Basically I help delegate and tie up all the loose ends of marketing or communications between all the different teams.

Eden Richardson

Marketing Coordinator

Mikel is one of Brilliant Digital’s content guardians and she works closely with Menchie. She’s exceptionally good at making sure all content, videos and images go out correctly on every single Brilliant Digital site.

Mikaela Angela Mariano

WordPress Assistant

Ulysses is a graduating civil engineer student but has discovered that his passion was for technology. This led to a job with Brilliant Digital after he was recommended to Menchie Santamaria.

Ulysses C. Macalinao

WordPress Assistant

He may not be splitting the atom, but Adrian Marzano has certainly cracked the code when it comes to creating amazing designs for clients on a daily basis!

Adrian Marzano

Creative Designer

Fernando loves music almost as much as he loves design. Good music is what makes him smile during the day. In fact, when he’s not conjuring up fabulous designs for Brilliant Digital’s clients, he’s rocking out, cranking up a mean guitar in a heavy metal band.

Fernando Nako

Senior Designer

If Pablo wasn’t a designer for Brilliant Digital, he could be orbiting the earth in a NASA rocket or negotiating a tricky re-entry into Earth’s atmosphere.

Pablo Pazos

Senior Designer

Sometimes the right person arrives at the perfect time.

When Brilliant Digital took off, no one was quite prepared for its swift success. And, as the development team’s workflow rapidly increased, it became clear that there needed to be one person who could take care of every single detail.

Taran Chawla

Project Manager

Sandeep is one of the crucial members of the development team. He helps keep all the foundations of the Brilliant Digital websites stable and secure, and he’s one of the key reasons clients can sleep safe at night knowing that their site will be absolutely fine.

Sandeep Singh

Senior Developer

Ram Partap Singh has a true passion and inquisitiveness for coding. Brought in by team leader Davneet, he’s quickly risen to become one of the stars of the development team. Ram ensures each piece of code he writes makes each website run superbly, and he loves to see how code can reach its potential.

Ram Partap Singh

Senior Developer

Ever wondered how all of Brilliant Digital’s many websites stay so functional, engaging and responsive? One of the people to thank is Paras. He wears many hats: web designer and web developer, and he takes care of all the maintenance work.

Paras Rajput

Developer

A naturally cheery developer? Surely not! In fact, Lovepreet is one of the happiest people you’ll ever meet. His philosophy is that every moment during the day is beautiful and that we should smile in each and every situation and spread love. It’s this wonderful attitude to life that has made him so valued at Brilliant Digital.

Lovepreet Singh

Developer

SEO is a vital tool for any business. It gets your product or service out to potential customers. Yet keeping up with SEO is demanding. It’s like trying to navigate your way through a sea of constantly shifting algorithms. So it’s just as well that Brilliant Digital has such an agile SEO Manager in Ankit.

Ankit Darji

SEO Manager

Ever wondered how the ads for your website pop up in exactly the right places on the internet, reaching the right people? And how traffic mysteriously increases all the time? One person you can definitely thank is Shraddha.

Shraddha H. Prajapati

Digital Marketing Manager

Jayesh has always been excited about online marketing. He loves seeing a client’s business hit new sales targets through his hard work in increasing their web presence. He describes it as like a hunger and he throws himself enthusiastically into all his work.

Jayesh B. Goplani

Digital Marketing Manager

With over eight years' experience working across many major digital marketing channels, Vijay is a major asset to the SEO team.

His tools are research and in-depth analysis, which he uses to make sure that each client’s ad campaign will be highly successful.

Vijaysinh P. Rathod

Digital Marketing Manager SEO