The Brilliant Team

The best in the business.

Deb Croucher

Founding Director

I am a creator by nature. Innovating, refining and improving are part of my DNA. I think this is one of the reasons I’ve enjoyed surfing the wave of website creation and digital marketing for over 20 years.

Pete Croucher

Sales Director

My strengths lie in seeing possibilities in both people and businesses. I’m good at identifying what’s needed in order to achieve goals and navigating the best way to get there.

Jo-Lise Finn

Head of Content

As Head of Content, I manage a vibrant team of writers, storytellers and editors - all the fun ‘creative’ types. Each day is varied, but always challenging and creative.

Hayley Rothery

Chief Technical Officer

My job is a bit like weaving together many disparate strands and threading them into a beautiful tapestry.

Philippa Gonzalez

Head of Advertising

I am all about numbers. I value creativity enormously, but at the end of the day, I am about ensuring a profitable bottom line for our clients.

Davneet Singh Chawla

Project Lead, Development Team

Davneet is Brilliant Digital’s chief technical architect and the man who plugs any leaks and fixes any tech issues on our sites.

Pablo Kanof

Project Lead, Design Team

When it comes to running projects, you couldn’t ask for someone more skilled and experienced than Pablo.

Menchie Santamaria

Project Lead, Wordpress Team

Menchie is the Content Management glue that holds every single one of Brilliant Digital’s sites together.

Cathy Proctor

Writer Development Manager

I come from a traditional publishing background. I am an author and editor and I worked in publishing for 15 years before I had children. 

Sarah Joyce

Content Producer

Creativity and strategy are inseparable for me. I have worked for many years in TV and advertising where branding starts at the very foundation.

Stephanie Croucher

Project Manager

As the chief Admin Officer, Stephanie has a wide range of roles. She’s the behind-the-scenes fixer and solver of problems. “I’m there with a broom and mop to clean it all up.”

Danny Pinn

Video Producer

Hi, I’m Danny Pinn and I’m a visual storyteller. My team and I produce the video content for Brilliant Digital.

Gayle Oddy

Editor and Proofreader

If there’s a misplaced comma on the loose or an errant use of plurals, Brilliant Digital writers never have to fear for Gayle Oddy is there!

Lucille Wilson

Senior Content Producer

I'm Lucille, but you can call me Lu! Before I joined the Brilliant Digital team, I spent over 12 years in marketing in the natural cosmetics industry.

Sonia Hickey

Content Producer

My day is all about communicating what our clients do. I tell great stories in the digital media space. And they really are great stories!

Noelle Reyes

Content Producer

My background is in communications and journalism. I’ve always loved writing of all descriptions.

Sharon Dowley

Content Producer

My background is writing for the arts and media, and my passion is uncovering stories. I have a degree in art history and am currently completing a PHD in antiquities trafficking and art crime.

Sara Keli

Senior Content Producer

I love my job because it offers new challenges every day. My background is in HR and psychology, so people and relationships are at the heart of everything I do.

Angela Stephenson

Brand Strategist

I am passionate about what I do and I like to immerse myself fully into each project I undertake. I see the possibilities in everything and I get genuinely excited about the results our clients achieve.

Alexandra Nahlous

Content Producer

“I know nothing in the world that has as much power as a word.” – Emily Dickinson
I can’t remember a time when stories and words weren’t immensely important to me.

Taylor Shackleton

Project Manager

I am always looking 10 steps ahead. Part of my personality is that I never just look at what’s in front of me. I look at all the potential options and the consequences and variations of each one.

Jan Giffen

Client Manager

Above and beyond. When I’ve delivered that, and my client is blown away, that’s when I know I’ve done a good job. I like to work hard and I’m very results driven. I love to challenge myself. Tight deadlines and high expectations act like fuel for my mind.

Emma Sinclair

Admin Assistant

I wear many hats here at Brilliant Digital. I provide admin support to the executive team and I assist the team with strategy. I filter through Deb’s speaking requests and identify the opportunities that will align best with our values and message.

Leah Jeffreys

Systems Manager

Hi, I’m Leah and I work at Brilliant Digital in the Operations Team. I do a wide variety of tasks but I mainly focus on providing technical support to the team.

Eden Richardson

Advertising Coordinator

It’s hard to describe my role – even to myself! Marketing and Operations cover a lot of ground.

Yanni Tzakos

Project Manager

The Project Manager role is perfect for my personality. It’s all about planning, tracking, adjusting and creating straight, clear paths to ensure our clients’ goals are not only met, but exceeded.

Mikaela Angela Mariano

WordPress Assistant

Mikel is one of Brilliant Digital’s content guardians and she works closely with Menchie.

Fernando Nako

Senior Designer

Fernando is a highly experienced designer who works across all platforms and materials. He crafts design for web, corporate identity, editorial, POP material and communication pieces.

Pablo Pazos

Senior Project Manager

If Pablo wasn’t a project manager for Brilliant Digital, he could be orbiting the earth in a NASA rocket or negotiating a tricky re-entry into Earth’s atmosphere.

Taran Chawla

Project Manager

Meet Taran Chawla. She’s a management professional, an MBA and PhD in Business Studies with industry and teaching experience.

Sandeep Singh

Senior Web Developer (with Laravel proficiency)

Sandeep is one of the crucial members of the development team. He helps keep all the foundations of the Brilliant Digital websites stable and secure.

Ram Partap Singh

Senior Developer

Ram Partap Singh has a true passion and inquisitiveness for coding. Brought in by team leader Davneet, he’s quickly risen to become one of the stars of the development team.

Paras Rajput


Paras has a background in software testing and is an expert in WordPress. This means he’s a great asset for Brilliant Digital.

Lovepreet Singh


A naturally cheery developer? Surely not! In fact, Lovepreet is one of the happiest people you’ll ever meet.

Ricardo Abraca

Senior Designer

They say a picture paints a thousand words, and that’s pretty much exactly what I do. I graduated from university as a Graphic Designer and have never looked back.

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