When we last caught up with Kirrily and Derek Blomfield in July 2016, The Conscious Farmer website had only been live for a less than six months but the increase in their sales was already phenomenal.
“There had been a dramatic increase in sales from the site,” said Kirrily. “In a short period we had already seen a massive spike. Traffic in May was up by 400% and that delivered 42 new customers. That’s a 700% increase in one month.”
So another six months on, how does the Brilliant Digital team work with The Conscious Farmer to ensure their website continues to deliver a steady stream of warm leads for them?
One of the reasons why Derek and Kirrily chose Brilliant Digital to create The Conscious Farmer website was what Brilliant Digital was able to deliver after their website went live.
“When we first heard Deb Jeffreys speaking at the New South Wales Chamber of Commerce she not only spoke about using SEO to market your website, but she also described a clear strategy.
“We could see that Brilliant Digital could deliver on ALL the areas we were concerned about, putting together a customised digital strategy for our business.
“They would not only design and build the website for us, as well as create the content, but after our website was built they would continue to work together with us on our social media, SEO and all aspects of our digital marketing.
“We were considering trying to do it ourselves, but we’re just so glad we decided to work with Brilliant Digital.”
Since The Conscious Farmer website has gone live, Derek and Kirrily now have regular monthly meetings with their Brilliant Digital digital marketing manager, Nicola, who helps them with their SEO (search engine optimization), Google and Facebook advertising (including remarketing), blogs and social media strategy.
“We just love working with Nicola,” says Kirrily.
“Every month she reviews our digital marketing strategy and delivers a report that makes it easy for us to identify our monthly digital marketing spend and see the exact return on investment it’s delivering.
We can really see the incredible value of our digital marketing.
“In between our monthly meetings Nicola is working behind the scenes, constantly tweaking our digital marketing to ensure we’re reaching new audiences, targeting our ideal customers and coming up with new and innovative marketing ideas to reach a different category of customer every month.
“Nicola also provides honest feedback about aspects of the blog that might need improving, updates us with the latest developments in SEO and shows us how we can utilise them.”
“Brilliant Digital’s marketing strategy has allowed us to reach more of our desired clients because we can now tailor our digital marketing strategy to things we know our customers care about…
…their health and the health of their family.
“Our customers want preservative-free, gluten-free, grass fed beef. They’re interested in nutrient-dense offal and bones for making bone broth. They also understand and support the concept of eating an animal head to tail, without wasting any part of the beast.”
The Conscious Farmer website has also allowed clients from all over Australia to get to know Derek and Kirrily and find out more about their product.
“The other day I had a customer contact me about buying some ‘premium’ cuts of meat. He had a lot of questions and he ended up buying the slow cooking cuts instead, because I’d explained to him the benefits of slow cuts for his health.
“Every cut of meat can be a great cut of meat…as long as you know how to cook it properly. Our customers want to learn how to cook every part of an animal and I love being able to help educate them through our website, via my blogs and recipes.”
Working with Google Ads, and both Facebook advertising and remarketing has also provided The Conscious Farmer with the flexibility and nimbleness to reach a variety of target audiences, as well as focus on specific and seasonal issues every month.
“Google Ads have been performing really well for us and our organic reach has also improved since our new website went live.
With our investment in SEO and targeted Facebook advertising over the last few months we have seen a 600% increase in sales!
“Recently we’ve been sending emails to our new customers asking for feedback on their first hamper and seeing if they’re ready to order again.
We’ve made a few tweaks in terms of packaging based on customer feedback we’ve received via these emails or the website.
“And as our website allows us to reach more people we can deliver further and more frequently. We now deliver to many more areas around Australia, including Brisbane/SE Queensland, Sydney, Canberra, rural NSW…even Melbourne.”
“Working with Brilliant Digital is a wonderful ongoing partnership.
“Their team wrote new core content, designed and built a new site for us and have guided us on digital marketing, including the best way to blog and write newsletters.
“Brilliant Digital’s knowledge of a variety of skill sets that we just don’t have has relieved us of a lot of pressure. They’re proactive on our behalf and it’s been a huge relief.
“At the end of the day, working with Brilliant Digital has freed up our time so we can focus on our farm and our family.
We have the peace of mind that our website and ongoing digital marketing is working for us 24/7 and steadily growing our business.
“The Brilliant Blue team are highly skilled and professional, but they’re also fun to work with and never stuffy.”
“…we love our website
“…our customers love our website
“…and at the end of the day, it’s just one less thing to worry about.”
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