Sonia Hickey, Content Producer

Bringing stories to life

My day is all about communicating what our clients do. I tell great stories in the digital media space. And they really are great stories!

Deb has assembled a really strong portfolio of clients which makes my role as a digital content producer very interesting. And this is a role that’s really expanded my knowledge and experience in digital marketing. Every day is different. Every day is a challenge and an opportunity. All of this adds up to immense job satisfaction.

From journalist to digital marketing

I have a background as a journalist. I spent some time in radio and print, before moving into marketing. I worked in a variety of PR and communications roles for not-for-profits and large corporates. I quit 9-5 to raise children 10 years ago, and have been freelancing ever since!

Brilliant Digital offers variety and flexibility

In the beginning, I had very clear visions of working at home in my trackies and my slippers, and while it hasn’t quite worked out that way, I have absolutely no regrets! I love the flexibility and the variety. I’ve learned some valuable things and met some great people, including Deb Croucher many years ago when Brilliant Digital was in its infancy.

Deb’s vision is very inspiring

Deb’s drive, passion and enthusiasm for digital marketing are completely infectious. Over time, as the business has grown, she has built an incredible team of digital marketing experts. Deb is always exploring new ideas and encouraging each of us to step out of our own comfort zones.

Spare time… really?

Like most working mums, my spare time is pretty limited, but I love stand up paddle, bushwalking and yoga, all of which straighten me out after hours at the keyboard… but most of all, I love to laugh. Watching comedy on Netflix is one of my favourite ways to relax.

Meet the rest of our team of digital marketing experts.

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      Brilliant Digital
      Brilliant Digital
      177 Victoria St,
      Smithfield, NSW, 2164

      Sydney based with clients Australia wide

      02 9939 5223