Sonia Hickey, Digital Content Producer

Bringing stories to life

My day is all about communicating what our clients do. I tell great stories in the digital media space. And they really are great stories!

Deb has assembled a really strong portfolio of clients which makes my role as a digital content producer very interesting. And this is a role that’s really expanded my knowledge and experience in digital marketing. Every day is different. Every day is a challenge and an opportunity. All of this adds up to immense job satisfaction.

From journalist to digital marketing

I have a background as a journalist. I spent some time in radio and print, before moving into marketing. I worked in a variety of PR and communications roles for not-for-profits and large corporates. I quit 9-5 to raise children 10 years ago, and have been freelancing ever since!

Brilliant Digital offers variety and flexibility

In the beginning, I had very clear visions of working at home in my trackies and my slippers, and while it hasn’t quite worked out that way, I have absolutely no regrets! I love the flexibility and the variety. I’ve learned some valuable things and met some great people, including Deb Croucher many years ago when Brilliant Digital was in its infancy.

Deb’s vision is very inspiring

Deb’s drive, passion and enthusiasm for digital marketing are completely infectious. Over time, as the business has grown, she has built an incredible team of digital marketing experts. Deb is always exploring new ideas and encouraging each of us to step out of our own comfort zones.

Spare time… really?

Like most working mums, my spare time is pretty limited, but I love stand up paddle, bushwalking and yoga, all of which straighten me out after hours at the keyboard… but most of all, I love to laugh. Watching comedy on Netflix is one of my favourite ways to relax.

Meet the rest of our team of digital marketing experts.

Client Success Stories

We take a long-term view of our own business… and that’s how we view our relationships with our clients. In most cases, our work starts with improving the digital brand and clearly articulating the value proposition of an already successful company. We then move to create a business website that delivers the right leads and deliver ongoing digital marketing and integrated software solutions. We measure results in terms of business growth and increases in operational efficiency. In the end, the strength of the relationships we have with our clients speaks the loudest.

Danrae Group

Danrae Group

After working with Brilliant Digital on a complete digital marketing strategy, Danrae Group’s CEO, Daniel Caruana, was pleased to see that their new website grew from strength to strength.



Working with Brilliant Digital has transformed the Romar business so it can compete on the global manufacturing stage all the way from Western Sydney.

Facilities First

Facilities First

Facilities First has grown rapidly. Brilliant Digital created their new website to reflect their purpose, growth and capabilities.

Water Filters Australia

Water Filters Australia

Within a year of starting work with Brilliant Digital, Water Filters Australia’s sales had doubled… and that was only the beginning.

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