How to Get Your Small Business Website on Page One of Google

3 ways to get your website on page one

There is a LOT of poor information out there about SEO and ranking your website.

For example how many emails do you get per week from companies here in Australia and overseas promising to get you on page one?

How many of those go straight into spam?

Even your spam filter knows they are worthless…

Over the years I’ve seen many, many companies try to out-smart Google using the latest trick – only to see their clients’ websites sink without trace a few months later.

Here’s what works. Here are the 3 ways to get your business website onto page one. Anyone who tells you anything else is selling snake oil.

  1. Pay Google for advertising
  2. Use the free tool “Google My Business” and
  3. Search engine optimisation (SEO)

This blog covers the free tool “Google My Business”.

A pin in the map

If you look at the image above you’ll see the search results when I typed “accountant dee why” into Google.

The top 3 listings have “Ad” next to them and are paid Google Ads. Although people do click ads, many scroll past them and down to the free organic listings.

The next 4 listings are displayed as part of Google’s free tool Google My Business. They have an associated pin in the map and when visitors hover over the listing they get more information. Clearly this is a great place to be.

Claiming your pin in the map is pretty straightforward. I’ll talk you through it.

Create a Google Plus account and claim your listing

Your Google My Business page is attached to your personal Google+ page (just like a Facebook Business page is attached to your personal profile).

The first stage is to create a Google Plus page for yourself. Then navigate to ‘Pages’ in the left menu (hover over home to see the left menu) and follow the instructions to create a page.

There is a verification process you need to complete. If you’ve been established a while and Google has already added your business to its database you’ll be able to do the verification by phone. If you’re a start-up you’ll need to do the verification by post. You’ll need a physical address (not a PO Box). Your home address is fine if you don’t have a business address.

Next you need to complete your business details.

Include great branding in your listing

There are a number of fields to complete. The more appealing your page, the more people will enjoy time on it and start to feel warm to your brand. If people spend time on your page, Google will rank it higher…

Here are a few pointers:

– Make sure your business name explains what you do. Add a few words after your business name if it doesn’t.

– Only the first few lines of the description will show at the top of your page. Take information from your branding which hopefully spells out clearly what you do for who and why. Have a look at our Google + page for and idea of how to do your description.

– Add your phone number and opening hours

– Make sure the location on the map is correct

– Upload real photos of you, your team and your premises. Real photos increase trust and will make people more likely to contact you. A photo of your premises will help people feel confident they’ve found the right place when they arrive for the first time.

Getting reviews

The reviews people leave spontaneously on your Google+ page might not be the best ones… So it’s important to get your good clients to leave great reviews on your page. I find my clients are more than happy to do this (but would not do so without being prompted by us).

Make it easy for your clients – send them the direct link to the reviews page so they don’t have to hunt for it. Reply and thank them once they do leave a review.

Regular high quality content

And of course with everything in the digital marketing world – content has the most impact of anything you do.  You must add regular, high quality content to your Google Plus page if you want Google to consistently rank it.

Don’t add to the noise out here. Only add content that you genuinely feel will make your target audience smile.

Every business has something to say. In most cases it’s your day to day work which will deliver the content.

So for example if you’re a builder post some photos at the beginning of a job and then as the job progresses posts updates with more photos. Make sure you include your team working hard and the client smiling if they are happy to be included. Make your target audience feel excited that if they did their dream house renovation with you it would be a wonderful experience.

Or if you write a blog add a few lines from each blog and a link back to the original post. And of course this is a great way to get people back to the powerhouse of your digital marketing suite – your website!

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Brilliant Digital
Sydney based with clients Australia wide

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NSW 2164

02 9939 5223

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