Understand how Google and SEO services work

Get found on Google

Learn SEO from the experts

Brilliant Digital have delivered highly effective, professional SEO services since 2009. Our results come from persistent, sustained effort following Google’s very clear guidelines and creating compelling, market-focused content. We love to share our knowledge… and the articles on this page are written specifically for business owners and leaders to help you understand the complexities of SEO and quickly gain the big-picture knowledge you need. As always if you have any questions contact us… we’re here to help.

Deb Croucher shares an overview of what she’s learned in 20 years of working with the ever-evolving area of SEO.

When we talk about search engine optimisation, or SEO, what we are referring to is getting your website optimised so that it comes up in the free Google search. Yes, there have been many search engines over the years, and there will be many more, but Google is the one that has outlasted everyone and doesn’t show any signs of slowing down.

If your business is online – and let’s face it, if you aren’t online in business today, you don’t exist – Search Engine Optimisation (SEO) is one of the most powerful ways to bring new and qualified traffic to your website.

We’ve been doing SEO for more than 20 years, well before Google was the household name it is today. In those years, we’ve built a proven process that has delivered results for hundreds of happy clients.

The SEO industry is full of sharks. And if you have been bitten in the past… you get just how much it can hurt.

But if you want to bring free organic Google search traffic to your website, you need to nail your SEO.

If you want to do it well – and when it comes to SEO, that is the only way to do it – you really need an SEO expert on your side.

The digital marketplace is booming. Every year Australians are spending tens of billions on eCommerce sites. Or to put it another way, one in every ten purchases is made online.

To get a cut of the action you need to optimise your eCommerce website so that customers come to you… not your competitors.

Your website is an investment. And like any other investment in your business, a set and forget approach won’t get you the results you are looking for.

In order to get your website working hard for you, you need to consistently add new, high-quality content… you need to use relevant keywords to boost your SEO… and you need to stay across a number of website optimisation tasks.

Beware the SEO company banging its own drum about their expertise… without a lot of substance to back up their claims. They talk about ‘tricks’ and ‘secrets’ and ‘getting to number one’.

But it’s all smoke and mirrors.

There is nothing mythical when it comes to bringing free organic Google search traffic to your website. In fact, the secret is already out: it takes time, sustained hard work and commitment to deliver long-term results with SEO.

Businesses that invested their time in search engine optimisation right from the start are the ones that are ahead of the game today. Sticking to the SEO fundamentals is how they achieved success.

Brilliant Digital’s Founder and CEO, Deb Croucher, breaks down the key elements of SEO and how this is fundamental for your digital marketing success.

Search engine optimisation (SEO) is essential for your website to rise to the top of Google ranking.

But businesses often make the mistake of thinking that SEO success is all down to the technical people.

Today, it’s not about that – a number of skills are needed to make it work.

If you can marry up what you want and what Google wants, you will have a great SEO strategy, you will come up the rankings and you will get Google to deliver the traffic you want.

Investing time and effort in building your content will see a return on investment and the growth of your digital brand.

In today’s digital world, you could be forgiven for thinking that marketing is all about Instagram, Facebook and LinkedIn… so is Google still relevant?

Is it still important to focus on and invest in search engine optimisation to drive your business website up to the top of Google? Absolutely! SEO is still the best way to grow a serious business online.

Deb Croucher, Founder and CEO of Brilliant Digital, shares an overview of what she’s learned in 20 years of working with the ever evolving area of SEO.

We look at what’s changed and what has proven constant, how social media and SEO fit into the mix, and how to get the most bang for your SEO buck.

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