SEO Rankings Are Important But Don’t Forget These 3 Powerful Webpage Conversion Techniques for Total Domination

SEO rankings are crucial to smart internet marketing but the under-utilised, often neglected poorer cousin is website conversion.

Internet marketing experts around the world tend to focus on the Holy Grail, the big mama of online success… SEO rankings… and forget they can improve website conversions dramatically, easily and quickly.

Converting more people can have a massive effect on your site’s bottom line at minimal expenditure. Read on to find out how!

Question...

If your internet marketing efforts are supplying you with twice the amount of visitors to your page, why not take the often easier route – double the number of sales from the same amount of people?

Of course in reality, both tracks of increasing traffic via SEO rankings and converting more people to the next sale or action are great. However for many website owners, conversion is a secondary afterthought to SEO rankings when in reality it can be so much easier to influence positively.

What does conversion rate actually mean?

Your conversion rate is the key action you want from a visitor landing on your web page compared to the number of total visitors. What is the next action?

It could be to enter an email address, contact details, purchase a product or service or register for a webinar, special event or white paper.

Many websites have a 1% conversion rate to sale or next action. Therefore you might think 5% is aiming too high?… It’s not!

Statistics from the highest conversion site back in December 2008 show a conversion from visit to sale at 31.1%! Many commercial sites only have 1% conversion to sale or action. Are you ignoring a huge opportunity?

Solution #1: Split Test Variations

Regardless of which conversion rate problem exists, the key solution is to split test different offers, pages, pricing solutions, USP’s, call to action, copy (words used), position of offers on the page and opt in forms.

Split testing allows you to easily produce subtle variations of your individual pages with the intention of gathering data on what is working best (or not working well). With data comes a possible solution to your conversion rate problem. And when you improve your conversion rates you’ll also see your SEO rankings improve thanks to your visitors spending more time on your site.

Solution #2: Understand Your Audience

Have you an intimate understanding of who your audience are and what they want from your site?

Often they are telling you via phone calls, customer interaction and offline surveys. Listen to them and make important decisions for your internet marketing. Make yourself aware of what your audience wants. Analyse data from from customer support lines, feedback or any interaction and especially listen for scenarios such as, “I tried to purchase online, however …”

You must act on crucial information like this otherwise you risk losing customers to competitors.

Solution #3: Have a Systemised, Tested and Optimised Sales Cycle

Split testing allows you to test different scenarios to see which one is more successful. Have you tested each part of your web page sales cycle? In the initial stages of the visitor cycle you can attract them via whitepapers, e-books, kits, tip sheet, checklists, how to videos and webinars, for example. I call this first stage the attraction stage.

The second phase of the sales webpage cycle is evaluation. Via the attraction stage you provide an opportunity for the visitor to see your product and service specifically. From here it’s the purchase stage (or undertaking a key action). Understanding and testing these 3 stages of the sales cycle improves your internet marketing efforts every time.

Think of both SEO rankings and higher conversion rates for maximum internet marketing success.

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