How do you know if someone really is an SEO expert?

Key learnings:

  • The experience an SEO expert needs to get results
  • How to spot a genuine SEO expert in an industry of sharks
  • Why you need an SEO master to grow your brand


The SEO industry is full of sharks. And if you have been bitten in the past… you get just how much it can hurt.

But if you want to bring free organic Google search traffic to your website, you need to nail your SEO.

If you want to do it well – and when it comes to SEO, that is the only way to do it – you really need an SEO expert on your side.

So, in an industry full of sharks, how do you find the real deal? Save precious time and money with our tips to spot the experts who will help your business grow.

Years of SEO experience

Years of SEO experience

The year was 1998. An up and coming business – Google – was starting to make waves. Very few could have predicted just how prolific its rise would be.

But for those that saw its potential early on and jumped on board the wave of Google’s success…they’ve had plenty of time to sharpen their SEO skills. And they are simply the best placed to understand the evolution of SEO.

Time in the game also means they get how all aspects of digital marketing influence search rankings. And they’ll be focused on your brand, structure, code, design, UX and content to hit your SEO out of the park.

Fast forward to today… Google’s dominating force has only grown stronger. To harness the power of organic search, you will need an expert with at least a decade of experience… if you want to stay on top of the competition.

A track record of SEO success

A track record of SEO success

Why put your business’s success in the hands of a student when you can hire a master?

For long-term business growth you need to partner with an experienced SEO expert with the track record to prove it. It takes more than adding a few keywords to your website to lift your game with SEO. It takes a complete review of your website’s content, code, design, UX and branding – and that takes time. For sustained year on year growth, it will usually take three to four years’ experience working with a client.

There’s simply no need to waste your hard earned money with someone who is learning on the go. Pick an SEO master and you’ll be on your way to growing your business for the long run.

What they will talk about

What they will talk about

When you know, you know. It’s that strong gut feeling you get when something feels right.

It’s something about the way an SEO expert effortlessly talks about what they do and how they do it.

If you hear them speak about content creation, structuring your website to correctly suit the Google guide, reviewing your branding and marketing… you are onto a winner.

And if they come prepared to discuss how your website and digital marketing can be strengthened to improve your organic search ranking – then rest easy, knowing you found someone dedicated to your SEO success.

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What they won’t talk about

What they won’t talk about

There are no cutting corners when it comes to SEO. It takes hard work, persistence and a fundamental understanding of how the Google machine works.

Don’t listen to anyone who tries to tell you otherwise.

A true SEO expert will never make promises they can’t keep. They will never guarantee your business website will be ranked number one on Google. Or that they have a special relationship with Google. And they will certainly never mention ‘link building programs’ or other black hat SEO techniques.

If they do – run… before you get bitten!

But don’t give up – there are SEO experts who can genuinely help you drive business to your website. And the wait will be worth it.

What other people say about them

What other people say about them

Anyone can puff their chest and talk themselves up… but don’t just take it on face value. Uncover the true character behind an SEO expert – ask one of their past clients. You won’t get a more honest opinion.

Any SEO expert worth their salt will have a long line of satisfied clients behind them. And they will be prepared to talk at length about their experience with them. Plus, they can show you the real-life results of their work. You won’t be left second guessing.

Spending a little time investigating could save you a lot of pain in the long run.

Set yourself up for SEO success

Optimising your website has the power to get your brand noticed by the right people. And with the right team taking care of your SEO, you can get on with what you do best – running your business.

At Brilliant Digital, we have worked with hundreds of businesses to deliver SEO services that give businesses year on year growth for over 20 years.

Contact us today to find out more about how we can help your business succeed with SEO.

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