Search engine optimisation (SEO)

Get found on Google.

Elements

Businesses that invested their time in search engine optimisation right from the start are the ones that are ahead of the game today. Sticking to the SEO fundamentals is how they achieved success.

Brilliant Digital's Founder and CEO, Deb Croucher, breaks down the key elements of SEO and how this is fundamental for your digital marketing success.

Skills

Search engine optimisation (SEO) is essential for your website to rise to the top of Google ranking.

But businesses often make the mistake of thinking that SEO success is all down to the technical people.

Today it’s not about that – a number of skills are needed to make it work.

Strategy

If you can marry up what you want and what Google wants, you will have a great SEO strategy, you will come up the rankings and you will get Google to deliver the traffic you want.

Investing time and effort in building your content will see a return on investment and the growth of your digital brand.

Business growth

In today’s digital world, you could be forgiven for thinking that marketing is all about Instagram, Facebook and LinkedIn… so is Google still relevant?

Is it still important to focus on and invest in search engine optimisation to drive your business website up to the top of Google? Absolutely! SEO is still the best way to grow a serious business online.

SEO evolution

Deb Croucher, Founder and CEO of Brilliant Digital, shares an overview of what she’s learned in 20 years of working with the ever evolving area of SEO.

We look at what’s changed and what has proven constant, how social media and SEO fit into the mix, and how to get the most bang for your SEO buck.

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