Sara Keli, Head of Content

The power of content

Good website content has the power to transform a business. I’ve seen it time and time again with our clients. We write content that connects with their target market… that ticks all the boxes Google is looking for… and builds a consistent brand message that delivers sustained brand growth.

It’s so rewarding to be part of a team of amazingly talented people who care so much about the results we get for our clients.

Creativity unleashed

I always loved writing but had never considered it as a potential career path. I started my professional career working in Human Resources. After I had my children, I left the corporate world to create and run my own business in digital publishing. I forged my own path and gained phenomenal experience along the way.

Working in my own business was the perfect playground for learning the ins and outs of content marketing.

I developed a strong understanding of creating content that connects with the market. I learned about different platforms and how to tailor content for the best results on each.

I also became very skilled at measuring results and refining my content, because at the end of the day it is all about a return on investment. If your content isn’t delivering a return, you need to seriously evaluate what is going on and fix it or you won’t get the brand growth you are looking for.

Moving away from a highly corporate role to pursue my creative side was like finding my way home. I can do the corporate speak, but my passion lies in the world of words. The fact that I can use that passion to help each business grow its brand is what gets me out of bed in the morning.

Ideas woman

Give me a subject area you want to write about and I can give you content ideas for days. I love studying our clients’ Google Analytics data to spot opportunities and uncovering new keywords to get them found on Google. It’s not just about writing content my clients will love… I am always thinking about each client’s target market and what will get them excited about the brand.

Our clients come from such diverse backgrounds and no two days are ever the same. The wonderful thing is they trust us completely. I am constantly thinking outside the box to deliver content that makes a difference to their businesses. And while I am working hard on that content, they are getting on with what they do best – running their businesses.

We work very collaboratively as a team, with each of the writers bringing a different perspective to the table. It’s not uncommon for us to brainstorm ideas together for different clients, even if we aren’t working on that account.

More than just the content team, every day I am working with our brand strategists, project managers and client managers to drive results for our clients. We all play to our strengths and every team member is valued and respected for their individual skills. We don’t work in silos – we are a team in every sense of the word. We are leaders in our industry, and our team values and approach to continuous improvement really set us apart.

Aligned values

When you work in a company and your values don’t align, it can feel like a really hard slog. I’ve been there before and I’m not interested in doing that again. As soon as I saw the job ad for Brilliant Digital, I knew this was where I wanted to work.

Whatever I do in life, I throw myself into it. And right from day one at Brilliant Digital I have been able to do that. I am able to balance my workload around my young family and work flexibly from home. I never have to miss a school assembly or taking my daughter to her ballet lessons.

And I’m more productive because of it. I feel valued and respected… and I return that fourfold to the business and our clients.

Always creating

I’m a creative at heart. When I’m not being creative in my day job, I’m dreaming up some kind of crazy craft project to tackle with the kids on the weekend. I’m very social by nature and love to cook up a storm in the kitchen for family and friends. And when I get a rare moment to myself, give me a good book and a cup of tea and I’m a very happy woman.

Meet the rest of the Brilliant Digital team.

Client Success Stories

We are in this business for the long haul... and that's how we view our relationships with our clients. We build a website as a solid foundation, then we partner with them to grow their digital footprint. And our results speak for themselves.

Danrae Group

Danrae Group

After working with Brilliant Digital on a complete digital marketing strategy, Danrae Group’s CEO, Daniel Caruana, was pleased to see that their new website grew from strength to strength.

Romar

Romar

Working with Brilliant Digital has transformed the Romar business so it can compete on the global manufacturing stage all the way from Western Sydney.

The Conscious Farmer

The Conscious Farmer

Since Brilliant Digital’s first steps into working with The Conscious Farmer in 2015, their website continues to deliver great results for Kirrily and Derek Blomfield.

Facilities First

Facilities First

Facilities First has grown rapidly. Brilliant Digital created their new website to reflect their purpose, growth and capabilities.

Water Filters Australia

Water Filters Australia

Within a year of starting work with Brilliant Digital, Water Filters Australia's sales had doubled... and that was only the beginning.

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