Digital Projects Manager

Rowena Coleborn

As a digital projects manager, my job is to send multiple balls rolling in the right direction with one beautiful goal in sight. I love to see a vision come to life and watch it kick goals well into the future!

A huge part of my job is to keep the website building process running smoothly, from the first strategy meeting to the moment it finally goes live.

I make sure that I am across each moving part – no matter how big or small – in the quest to achieve the absolute best outcomes that make our clients say, ‘Wow!’

One of the main reasons I love working at Brilliant Digital is because the team is guided by data and focuses on measurable results for our clients. I’m surrounded by so much expertise. Each day is a wonderful learning experience.

An eye for possibility

Before joining the team at Brilliant Digital, I’ve worked in operations at an Aussie-based tech start-up and worked with many clients as a project manager.

With an educational background in digital design and business, I bring a holistic, big-picture approach to my work at Brilliant Digital.

I’m always looking for opportunities to elevate. From my years of experience in both project management and design, I’ve developed an eye for possibility. Creating detailed workflows and finding opportunities to let tech do the heavy lifting… that gives me endless joy.

The three words that best describe me are: creative, innovative and responsible.

Mum, homebody and artist

I have two hectic little boys who keep me on my toes and a husband who does a great job of looking after them!

If I’m not working, you’ll find me hanging out with my boys or swinging in my hammock, brainstorming my next big idea.

I play violin pretty well, and can get around alright in Korean! One of my hidden talents is that I can sing two notes at the same time. (This is not a reliable act, but rather impressive when it does happen.)

My list of favourites


The Name of the Rose (Umberto Eco)
Anything by James Herriot or Haruki Murakami
Circe (Madeline Miller)
Black Box Thinking (Matthew Syed)

Must-visit spots in Tassie:

I don’t travel much… I’m a real homebody. But memorable local places I’ve been are Mt Dundas Ghost Town, Cradle Mountain, the Pristine Beaches of North-West Tassie, the bike trails and backroads of Derby, and, of course, my favourite local Latin-American cafe.

Rules to live by:

Set aside time to form your intentions for the day before jumping into the work. It helps me prioritise and feel in control.

Follow Murphy’s law of Combat Operations: “If it’s stupid and it works, it ain’t stupid.”

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      Brilliant Digital
      177 Victoria St,
      Smithfield, NSW, 2164

      Sydney based with clients Australia wide

      02 9939 5223