Ricardo Abarca, Senior Designer

A picture paints a thousand words

They say a picture paints a thousand words, and that’s pretty much exactly what I do. I graduated from university as a Graphic Designer and have never looked back.

I use creative design to help our clients communicate exactly who they are, what they stand for and what they do.

In a world saturated with businesses clamouring for our attention, strong design cuts through the noise like a knife and captures people’s interest.

Images and logos are recognised and remembered more easily than words alone, and that’s why I love doing what I do.

I set the stage for our clients to shine.

Setting the stage

Good design is a multifaceted love affair with the brain and the heart.
The lines we use, the colours, the content and positioning of text, logos and images – everything is layered to draw a positive emotional response. Pictures are great at evoking emotion, and we know that people make purchases based on emotional responses, even online.

It’s important to us that our clients’ online presence has the same ‘charisma’ as a great sales person. And I do that through design.

I love working with a new client and discovering who they are. I work with my team to design a website that will reflect their identity and their values. Clever design is what gives a website the right look and feel, that makes customers feel welcome and comfortable. We create an atmosphere of trust in our websites so customers feel confident buying from our clients.

My work is very rewarding. I get to use my skills to help people achieve their dreams. Our Brilliant Digital clients are successful business owners who need an online presence to match. Knowing that we can make that happen for them is a fantastic feeling.

Variety, the spice of life

Our Brilliant Digital clients are all so different. Their businesses and goals vary tremendously and that provides great scope for me professionally. I am never, ever bored.

Working with Brilliant Digital, I am challenged on a daily basis. We are always pushing the boundaries on what is possible and each project sets a new bar.

Each Brilliant Digital client deserves the best quality work as well as something unique that will set them apart in the marketplace. It’s a fascinating place to work and we are always learning, always dreaming, always pushing for new levels of perfection. It’s a lot of fun.


I am really proud of the quality of work we produce at Brilliant Digital. I am part of a team that holds some of the highest standards in the international digital market. We launch our clients, their products and services into this market and just watch them soar. It’s exciting to be creating design at this level.

Values and ethics

Being part of the Brilliant Digital team has been an eye opener. We have very strong values that underpin every decision that we make. It is a wonderful thing to work with people who share your values and ethical code.

The entire team is just so human. Everyone treats each other with respect and consideration. Deadlines are important, but we all work together to make it happen. It’s an environment where people share ideas and information, where asking questions is a sign of caring about what you do.

Family man

When I’m not at work, I like to have fun with the people I love. I play soccer with friends and I enjoy spending time with my wife and my kids. Relationships are important and it’s those little gestures from the people I care about that remind me just how great life is.

Meet the rest of our team of digital marketing experts.

Client Success Stories

We are in this business for the long haul… and that’s how we view our relationships with our clients. We build a website as a solid foundation, then we partner with them to grow their digital footprint. And our digital marketing results speak for themselves.

Danrae Group

Danrae Group

After working with Brilliant Digital on a complete digital marketing strategy, Danrae Group’s CEO, Daniel Caruana, was pleased to see that their new website grew from strength to strength.



Working with Brilliant Digital has transformed the Romar business so it can compete on the global manufacturing stage all the way from Western Sydney.

Facilities First

Facilities First

Facilities First has grown rapidly. Brilliant Digital created their new website to reflect their purpose, growth and capabilities.

Water Filters Australia

Water Filters Australia

Within a year of starting work with Brilliant Digital, Water Filters Australia’s sales had doubled… and that was only the beginning.

Contact Brilliant Digital

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