A process that delivers results… every time.
You aren’t a start-up… and neither are we. Like you, we have many years of experience in our industry – decades in fact – and we have developed a tried and tested process.
Through our process, we want to deliver a brilliant website and ongoing ROI… but we also want it to be as seamless as possible. And that’s exactly what you’ll get.
A brilliant partnership is built on solid foundations… and in the discovery stage of our process, our focus is setting you up for success.
We dive deep with you to understand the ins and outs of your business strategy. We ask questions to determine:
- your purpose, vision and values
- the structure, industry and niche of your business
- who your customers are and the problems they face
- your products/services and how they serve your customers
At this stage, it’s also vital that we understand your goals and what success looks like to you. We begin with the end in mind.
If you fail to plan, you plan to fail… and that couldn’t be truer for digital marketing.
A marketing plan needs three elements to be successful:
1. Alignment with the business strategy and goals
2. Market and competitor analysis
3. Expertise and capability to deliver
We’ve got you covered on all sides. We bring all three elements together to present you a marketing plan that will set you on the path to success.
Once we have presented your marketing plan, it’s all systems go. We already know the what and why of your business... so now we will meet with you and your key team members to dive into the how.
And from there we create a brand strategy that will drive every piece of work we do for you. The pressure is on… and we always deliver.
Building a website has a really bad reputation. They end up costing more and taking longer than you expect… and often they don’t even deliver what you actually need. Forget everything you think you know about building a website… that’s not how we do things at Brilliant Digital.
You will have a single point of contact with a dedicated client manager throughout your build… but behind the scenes, we have a whole team of content producers, designers, programmers and search engine optimisation (SEO) specialists working together to make it happen.
By the end of the six-week build stage, you will have a website that:
- is beautifully designed, mobile-friendly and loved by Google
- reflects your business and brand strategy on each and every page
- will deliver the kind of qualified leads you can only dream of
And while all this is happening, you are getting on with running your business. No fuss. No worry.
Launching a new website is exciting. And when you launch, we will be there to make sure it all goes live without a glitch.
Other than a shiny new website that you can be proud of, you might not notice any changes… and then one day, the leads will start trickling in. These are the type of leads you’ve always wanted but could never manage to achieve with your previous digital efforts.
And the reason those leads are finding you is because when we launch your website, we also start implementing your marketing plan.
Depending on your business, industry and desired outcome, we use a mixture of:
- Google and social media advertising
- retargeting campaigns
- search engine optimisation
- email marketing
- organic social media posting
Your website really is in the best of hands.
As a tool for business growth, digital marketing is a game-changer. The potential to reach new customers is unparalleled. And the best bit? Everything is measurable.
At this stage in our process, we switch to a focus on growing your digital footprint. How do we do this?
- continually adding quality blogs and case studies
- sending regular email newsletters to your customers
- consistently posting to the relevant social media channels
- tracking progress, monitoring results and tweaking as we go
Other than the leads that you will see flowing in from your website, we will also provide regular reports to demonstrate the ROI we are delivering. And we’ll guide you through the whole process, so you can focus on what you do best… running your business.
Get in touch to take the first step towards growing your digital footprint with a proven process that delivers results.