The Brilliant Digital Process

Proven roadmap to successfully mixing marketing with technology

  • Listen
  • Discover
  • Plan
  • Strategy
  • Brand
  • Story
  • UX
  • Design
  • Build
  • Launch
  • Market
  • Engage
  • Measure
  • Refine
  • Grow

Today’s digital world offers unprecedented opportunity… but the route to reliable business growth through websites, digital marketing and integrated software solutions is complex. Successfully merging marketing and technology is vital to the success of the project but is often poorly managed, leaving end-users and internal teams frustrated by a poor user experience.

Project success, sustained digital brand growth and return on investment come from creating and following a strategic road map. At Brilliant Digital, our consistent results come from following our proven process, strategic management of the marketing and technical aspects and using our robust business systems.  We have the strategic ability and years of experience necessary to successfully merge the creative and technological elements, and deliver the superb outcome and long term partnership you are looking for.



These initial planning stages are often ignored by digital companies. Yet ignoring these vital steps is precisely why so many websites and software projects fail.

Listen, Discover and Plan are where we create the foundation of your digital brand and unique value proposition (UVP) and understand your business rules and goals.

Our approach is people-centric. Because a people-centric approach is the only one that works.

When we say we listen to you, we really do. We also listen to what your market wants and what your business needs.

We then investigate market demand and uncover online opportunity we can exploit for you.

We then create a solid brand, website, digital marketing and software solutions plan, which is a robust document explaining exactly what needs to be done for you to successfully reach your marketing and business goals.



The next phase is a deeper dive during a strategy session with your key team. This is where we ask questions, following a tried and tested process, to pull out the vital information hiding inside your business that your market needs to know.

We also dive into your clients’ personas and pain points and take time to understand how you solve your their problems and how that makes them feel.

From there we create your:

  • Unique Value Proposition (UVP), the foundation of any successful digital brand
  • Keyword document showing the quickest growth areas
  • Website & SEO structure to ensure visitors and search engines love your site
  • Core website content – beautifully written storytelling content targeted at your market
  • Software and website integration plans
  • Image library, including a photo shoot, if needed
  • Video content including video production, if this is part of the plan.


Most of our clients come to us having previously experienced the pain of ineffective websites, poor brand writing and clunky software.

They have often endured poor planning, inexperience, budget and time blowouts and having to invest hours and hours of time to get the project completed.

Our website build and software integration processes are smooth and painless for our clients, thanks to:

  • meticulous planning in the foundational stages
  • careful consideration of brand and planning of User Experience (UX) in advance
  • developing a deep understanding of your business rules and processes
  • strategic website design based on market demand and your UVP
  • coding with meticulous attention to detail and consideration of SEO and integration into your business
  • robust business processes and quality control, and
  • years of experience building many hundreds of highly effective sites.

You will have a single point of contact with a dedicated client manager throughout your build… and behind the scenes our team of expert content producers, designers, programmers and search engine optimisation (SEO) specialists work together to deliver a superb final product.



The trick to getting the best possible return on your website, digital marketing and integrated software investment is to strategically drive new and returning visitors to your website.

We act as an outsourced digital marketing and software maintenance department and for our clients, delivering the perfect mix of:

  • Website maintenance and hosting
  • Content planning and creation
  • Search engine optimisation (SEO)
  • Regular strategic planning
  • Social media marketing
  • Software maintenance and planned upgrades
  • Google and social media advertising, and
  • Email marketing.

Our strategic approach allows us to streamline your digital operations, reduce operating costs, future-proof your business and deliver the best possible return on every dollar you invest.

Often the data we provide to clients opens doors to new opportunities and can take the business in exciting new directions.

Take a look at some of our case studies here or contact us to start the conversation.



At a basic level, results from an effective website and digital marketing are obvious. Leads and sales in your inbox and a ringing phone are the key indicators.

But beyond the obvious – consistent, sustained success comes from understanding which part of the overall effort is most effective and adjusting your strategy to improve the ROI.

The great thing about digital marketing is that everything is measurable. For every client, we know exactly which marketing channels are the most effective and can adjust the strategy to capitalise on results.

Useful reporting on the numbers requires thought, broad expertise and years of experience. We take time to produce customised reports for every client with genuinely useful insights and recommendations which we discuss at our monthly marketing and quarterly strategy meetings.

Branding & Digital Marketing

We partner with successful companies to deliver branding and digital marketing solutions that deliver sustained business growth.

Website & eCommerce Solutions

Brilliant Digital designs and builds superb websites and ecommerce solutions that become powerful sales channels.

Websites & Digital Marketing Audit

We offer three different digital marketing and website audit solutions to strengthen your digital assets and offer meaningful, sustained brand growth.

Contact Brilliant Digital

to start the conversation

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      Brilliant Digital
      177 Victoria St,
      Smithfield, NSW, 2164

      Sydney based with clients Australia wide

      02 9939 5223