Proven roadmap to website & digital marketing success
Today’s digital world offers unprecedented opportunity… but the route to reliable business growth through websites, digital marketing and social media is complex. Technical teams and creative projects are notorious for veering off course and running over time and budget, causing frustration and missed opportunity.
Project success, sustained digital brand growth and return on investment come from creating and following a strategic road map. At Brilliant Digital, our consistent results come from following our proven process, meticulous development of business systems and holding our team of experts accountable to deliver on promise.
These initial planning stages are often ignored by website companies. Yet ignoring these vital steps is precisely why so many websites fail.
Listen, Discover and Plan are where we create the foundation of your digital brand and unique value proposition (UVP). We also investigate market demand and uncover online opportunity we can exploit for you.
Listening means taking time to understand you and your market. Our clients consistently say ‘thanks.. you actually listened to us’.
We ask questions until we understand your business and values, products and services, team and expertise and goals and vision. We conduct detailed Google data and competitor research to clarify online threats and opportunity.
We then create your website and digital marketing plan, which is a robust document explaining exactly what needs to be done for you to successfully reach your marketing goals.
After plan sign-off we move into the strategic phase.
We take a deeper dive during a strategy session with your key team. This is where we ask questions, following a tried and tested process, to pull out the vital information hiding deep in your brain that your market needs to know.
We also dive into your clients’ personas and pain points and take time to understand how you solve your customers’ problems and how that makes them feel.
From there we create your:
– Unique Value Proposition (UVP), the foundation of any successful digital brand
– Keyword document to give the quickest growth in relevant traffic
– Website & SEO structure to ensure visitors and Google love your site
– Core website content – beautifully written content targeted at your market
– Image library, including a photo shoot, if needed
– Video content including video production, if this is part of the plan.
Most of our clients come to us having previously had a terrible website build experience.
They have often endured poor planning, inexperience, budget and time blow outs and having to invest hours and hours of time to get the project completed.
Our website build process is smooth and painless for our clients, thanks to:
– meticulous planning in the foundational stages
– careful consideration and planning of User Experience (UX) in advance
– strategic website design based on market demand and around UVP
– coding with meticulous attention to detail and consideration of SEO
– robust business processes and quality control, and
– years of experience building many hundreds of highly effective sites.
You will have a single point of contact with a dedicated client manager throughout your build… and behind the scenes our team of expert content producers, designers, programmers and search engine optimisation (SEO) specialists work together to deliver a superb final product.
An effective website is the cornerstone of your digital brand and the powerhouse that drives market education, leads and sales.
The trick to getting the best possible return on your website and digital marketing investment is to strategically drive new and returning visitors to your website.
We act as an outsourced digital marketing department for our clients, delivering the perfect mix of:
– Website maintenance and hosting
– Content planning and creation
– Search engine optimisation (SEO)
– Social media marketing
– Google and social media advertising, and
– Email marketing.
Your client manager, writer and digital strategist deliver your digital marketing while you focus on running your business.
At a basic level, results from an effective website and digital marketing are obvious. Leads and sales in your inbox and a ringing phone are the key indicators.
But beyond the obvious – consistent, sustained success comes from understanding which part of the overall effort is most effective and adjusting your strategy to improve the ROI.
The great thing about digital marketing is that everything is measurable. For every client, we know exactly which marketing channels are the most effective and can adjust the strategy to capitalise on results.
Useful reporting on the numbers requires thought, broad expertise and years of experience. We take time to produce customised reports for every client with genuinely useful insights and recommendations which we discuss at our monthly meetings.
From there we refine our efforts and keep working hard to grow your digital brand and bottom line.
Take the first step on your digital journey with a free digital strategy consultation where one of our team of experts will set you on the path to success. Want to learn more first? Our digital marketing 101 WebClass is a great insight into what’s possible.
When you engage Brilliant Digital, you engage a highly organised team of digital marketing experts committed to your success.
Unless you have an effective website, your digital marketing will fail. We have website design and development solutions for every budget.
If you’re a business owner or leader and want to learn more about websites and digital marketing, start with a 101 WebClass.
We take a long-term view of our own business… and that’s how we view our relationships with our clients. In most cases, our work starts with improving the digital brand and clearly articulating the value proposition of an already successful company. We then move to create a business website that delivers the right leads and deliver ongoing digital marketing and integrated software solutions. We measure results in terms of business growth and increases in operational efficiency. In the end, the strength of the relationships we have with our clients speaks the loudest.
After working with Brilliant Digital on a complete digital marketing strategy, Danrae Group’s CEO, Daniel Caruana, was pleased to see that their new website grew from strength to strength.
Working with Brilliant Digital has transformed the Romar business so it can compete on the global manufacturing stage all the way from Western Sydney.
Facilities First has grown rapidly. Brilliant Digital created their new website to reflect their purpose, growth and capabilities.
Within a year of starting work with Brilliant Digital, Water Filters Australia’s sales had doubled… and that was only the beginning.
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