Facebook algorithm changes and how they affect your business

At the start of 2018 there was a lot of buzz in the news about changes to the algorithms that run your Facebook news feed, and how those changes will affect your business.

The intention of the changes from Facebook founder Mark Zuckerberg’s perspective is to ensure users ‘have more meaningful interactions’…

But what does that mean for you?

We’ve looked at these changes and taken time to understand what is happening so we can help you as a business owner to avoid the pitfalls.

Meaningful content is king

The conclusion that we’ve come to after looking at the feeds of all the businesses that Brilliant Digital manage, is that there has been limited change to the numbers of impressions and clicks-through. This is good news!

And we think the main reason for this is that we put really high quality, engaging content in the feeds – good quality stories and information – they’re not just adverts.

The less meaningful or relevant content is the sort of stuff Facebook is trying to weed out of news feeds.

Get your content right

Entertaining contentSo if you are running a Facebook feed and Facebook business ads for a company and you’ve seen a massive drop in impressions and clicks-through, what you need to do is make your content more interesting and engaging, and more conversational. Layering your content with photos, videos, and links is great too.

It needs to be more entertaining, because ultimately Facebook is an entertainment platform. If you make these changes to your content, you’ll find that engagement will improve.

Hedge your bets

The other thing you need to understand is that you need to concentrate on more than one platform.

At Brilliant Digital we have always focused our marketing strategy across many platforms – we’ve never forgotten about Google.

Google search and SEO continue to be a huge part of our digital marketing strategy for every business we work with.

Google is not going to go away in any shape or form in the short term, so make it work for you!

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The right mix

We would advise that you concentrate on Google, make sure your SEO is good and your website has great content, and don’t focus your marketing in just one place.

Make sure you put quality, entertaining and meaningful content on Facebook and your page reach will be just fine.

Ask us about digital marketing strategies to transform your business.

 

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Brilliant Digital
Sydney based with clients Australia wide

177 Victoria St
Smithfield
NSW 2164

02 9939 5223