Marketing

It’s not enough to simply be online.

Social media. Websites. Email marketing. Advertising. Influencers. Blogging. Digital marketing is a space filled with the opportunity for businesses to reach their ideal customers 24/7… but with so many bright, shiny objects, the best approach to marketing your business comes back to understanding your industry, niche and customer.

Skills for success

Something we’re proud of at Brilliant Digital is our amazing pool of talent. We bring together many different skill sets and experience. We each work to our strengths to form the ultimate collaboration to deliver a successful digital marketing solution. Here are some key skill sets that business owners need to deliver successful digital marketing outcomes.

Our formula

The digital revolution is the biggest change in business since the industrial revolution, and you can’t get ahead without it – which leaves you with one option – get on for the ride. Brilliant Digital's Founder and Digital Strategist Deb Croucher shares her knowledge and expertise on how to use digital marketing to grow your business and achieve success.

Getting digital marketing right

Brilliant Digital has clients across multiple sectors getting massive returns on their digital marketing investment. Done right, digital marketing delivers quality leads and business growth. So why are some businesses getting results while others scream in frustration? Here are the three most common reasons why digital marketing fails businesses.

Tell your story

Steve Jobs knew the power of a great story. He said, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”

He’s right. Without question, the most powerful way to promote your business is through the use of storytelling.

In-house vs outsource

Outsourcing your digital marketing to a professional team is becoming the preferred option for many companies.

If you get the right supplier, all the stress of managing an internal person goes away. You have a skilled team of professionals at your disposal – a team that is constantly upskilling.

Video

If you’re looking for new ways to engage your customers, to keep them informed and entertained and quickly connect them to your brand, then you will want to include video as part of your content strategy. With video, people can get a good handle on your personality and decide if they want to work with you. It’s a great way to convey emotion and it’s more effective than just text or images on their own.

Going global

In today’s world, 80-90% of all buying decisions start online.

You cannot hope to tackle those markets as effectively without digital marketing – and the annual cost is less than for a full-time salesperson.

And with a turnkey digital marketing strategy in place, what you’re doing every year is growing your digital footprint another notch, and that collateral stays with you.

Strategy

Our journey with a new client starts with a lot of listening. Before we define your brand strategy, we need to understand your business purpose and your niche in the market.

We need to know who your customers are and the main problems they face.

Then we discover how your unique product or service solves those problems.

Growth

Humans are not ideally set up to understand logic; they are ideally set up to understand stories.

Think about the last time you presented to a business audience. Did they connect with the spreadsheets and figures on your PowerPoint or did they identify better with the story you told behind the figures?

Tell good stories as part of your business marketing and they will deliver four things: Connection, Trust, Memory and Action.

Contact Brilliant Digital

Get in touch to take the first step towards growing your digital footprint with a proven process that delivers results.