Marketing & Advertising Articles

It’s not enough to simply be online

Social media. Websites. Email marketing. Advertising. Influencers. Blogging. Digital marketing is a space filled with the opportunity for businesses to reach their ideal customers 24/7… but with so many bright, shiny objects, the best approach to marketing your business comes back to understanding your industry, niche and customer.

After six months of social distancing and postponed events, it was great to be back in the room with a group of Western Sydney Business Connection (WSBC) members for a social media masterclass earlier this month.

Google was threatening to make its search engine unavailable in Australia but quickly did a deal with the Australian media companies once they realised our government was not going to back down.

Social media has an important role to play, but it’s not a magic pill. No matter how much time, effort and money you spend on social media, it’s going to be ineffective unless you have the basics down first.

Once you launch a new website, if you aren’t actively engaged in marketing and growing that website, you will hear crickets. You need a multi-channel advertising strategy that takes a holistic look at your business.

If you’ve ever tried to DIY your marketing, you would likely have been confronted with a slew of ‘experts’, each claiming to have the secret to success. Instead, you need a strategic approach to avoid digital marketing failure.

Something we’re proud of at Brilliant Digital is our amazing pool of talent. We bring together many different skill sets and experiences. We explain digital marketing capabilities that set business owners apart.

Done right, digital marketing delivers quality leads and business growth. So why are some businesses getting results while others scream in frustration? Here are the three biggest causes of digital marketing failure.

Understanding the skill sets you need to deliver the return on investment on your digital marketing is vital. We break down the differences between in-house or outsource digital marketing companies.

If you’re looking for new ways to engage your customers, then you will want to include video as part of your digital marketing strategy. Video is a great way to convey emotion and than just text or images.

Social media likes are nothing if the interaction with the ‘liker’ stops at that click. So while likes may make you feel good and look productive, the social media metrics you need to focus on go so much deeper than that.

Social media marketing, as part of an overall digital marketing strategy, can be a powerful tool for a business. A huge part of your success will come down to choosing the right social media platforms for your business.

If your social media content doesn’t resonate with your followers, it will be a flop. Creating thumb-stopping content requires an understanding of social media platforms and your brand message.

When running a profitable eCommerce website, the stakes have never been higher. Online retail sales are trending upwards and with effective eCommerce marketing, you can tap into this ever increasing digital market.

The digital world is already fast-moving… and then COVID-19 came crashing, accelerating the pace of change. The crisis has shown a rise in digital marketing trends in 2020 that are crucial for business success.

The global COVID-19 pandemic is causing disruption in almost every industry. But during challenging times, the worst thing you can do for your business is turn off your marketing during a global downturn.

Facebook advertising is delivering fantastic returns on investment for many of our clients. However, don’t waste advertising spend targeting people who will never be interested in your services or products.

You might have already invested in your digital brand, only to have been let down by the results. But when you find the right branding and digital marketing agency that can meet your expectations, it will all be worth it.

Digital marketing is seriously powerful. But digital marketing isn’t a silver bullet for your business… not unless you are prepared to put in the hard yards to gear up your business for digital success.

In the B2B world you are increasingly judged by the strength and consistency of your digital brand and footprint. Digital assets are appearing on balance sheets across every industry sector.

Social media. Websites. Email marketing. Advertising. Influencers. Blogging. Digital marketing is a space filled with the opportunity for businesses to reach their ideal customers 24/7… but with so many bright, shiny objects, the best approach to marketing your business comes back to understanding your industry, niche and customer.

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      Brilliant Digital
      Brilliant Digital
      177 Victoria St,
      Smithfield, NSW, 2164

      Sydney based with clients Australia wide

      02 9939 5223