Windcraft Group Consultancy

Brilliant Blue has provided digital marketing solutions to the Windcraft Group since 2009.

WindCraft Website

The Company:

The Windcraft Group are Australia and New Zealand’s largest yacht dealers. They have 4 subsidiary companies, Team WindcrafteyachtsThe Multihull Group and Yoti.

The Brief:

Devise and implement an effective digital marketing strategy to drive and support the company’s rapid growth. Plan and implement digital solutions to develop and cement relationships with existing clients.

Lagoon Website

Consultancy Solution:

Branding to represent the divisions of the company.

Design and build websites to act as sales and communications hubs for the company’s customer base across Australia and New Zealand and its European suppliers.

Appeal to a wide spectrum of society across all digital devices.

Create marketing content to quickly provide the information potential buyers need.

Work with the sales teams to deliver secondary lifestyle marketing, reviews and company content to further warm up buyers.

  • Develop online community
  • Social media community building and advertising
  • Electronic database marketing
  • Search management to deliver relevant leads through organic and paid search
  • Re-marketing through digital advertising
Axopar Website

Results

As a direct result of Brilliant Blue’s work

In excess of 30,000 visitors a month use the websites as a source of information which raises awareness and leads to engagement. New boats are regularly sold directly from the websites.

  • The vast majority of the traffic comes from free organic search.
  • PPC and remarketing low click rates low bounce rates.
  • Dealers around the globe refer to Windcraft’s websites as the gold standard – the sites have been extensively copied.
  • Windcraft Australasia sell 10% of Global market share of Hanse Group yachts.
  • Warmed up leads contact the sales team directly.
  • New boats are sold directly from the websites
  • The sales team use the websites as sales tools
  • Owners feel engaged and part of a community. 50% open rate and 12-15% click through rates on database marketing

10% of the Global Market Share

“As a result of Brilliant Blue’s website design and digital marketing expertise in excess of 30,000 visitors a month now use our websites. The vast majority of the traffic comes from Google search.

Brilliant Blue’s digital marketing skills mean that yacht dealers around the globe refer to Windcraft’s websites as the gold standard – the sites have been extensively copied.

Measurable results are that Windcraft Australasia sell 10% of Global market share of Hanse Group yachts.

Warmed up leads contact the sales team directly and convert quickly even on our top end yachts. Brilliant Blue work closely with our strategic and sales teams offering a trusted partnership we value highly.”

Peter Hrones – MD Windcraft Group

Digital Storytelling Blog

WindCraft Website
What is a storyteller?

Smart, successful businesses have been telling stories all along. But what makes a great storyteller? What makes an engaging story? And why does storytelling play a pivotal role in today’s marketing and branding?

WindCraft Website
Why tell your story online?

What if we told you that 80-90% of all sales begin online? For a business, that’s a pretty compelling argument to be there! In today’s world, if you are not online then you are invisible.

WindCraft Website
Storytelling Skills Explained

At Brilliant Digital, storytelling is the glue that holds all our marketing activities together. Our expert digital storytellers are skilled at writing compelling, engaging copy that connects with audiences and delivers a consistent brand message.

Contact Brilliant Digital

Contact us to learn more about our proven turnkey marketing solution

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Brilliant Digital
Sydney based with clients Australia wide

177 Victoria St
Smithfield
NSW 2164


02 9939 5223