Internet Marketing and Advertising – What’s the Difference?

Internet Marketing, Online Marketing, Digital Advertising, Web Advertising. Different terms with a similar end goal – to promote your business online. So what’s the difference between Internet Marketing and Advertising? Here’s a simple explanation.

Internet Marketing

In a nutshell, Internet marketing is the bigger picture. It’s your online image.

It starts with your website. It’s about your website being well built and optimised (see Internet Marketing and SEO) so it is readily listed by the search engines.

It’s about cleverly written web content which appeals to your audience. And in most cases it’s a mixture of product, service and company information and testimonials and stories.

And spreading out from your website, online marketing is everything you create digitally that appears on either the internet and social media networks, on email and on mobile devices.

Internet Marketing incorporates Website Marketing, Search Engine Marketing, Email Marketing, Referral Marketing, Social Media Marketing, User Generated Marketing, Apps and more…

Internet Advertising

Internet Advertising is a smaller piece of the pie but still a very important part of the whole. Without Internet Advertising, how do people know you are trying to market your product?

Historically Internet Advertising was known as “those annoying banners at the top of the webpage”. Now there are many more clever ways to advertise your business or product to the right people at the right time.

Internet Advertising is now banners, it’s video, and it’s clever rich media that people can interact with. It’s PPC to get to the top of the search engines. It’s mobile advertising. It’s blogging. It’s advertising within a game. And it’s advertising within an App.

Internet Advertising is generally run through an ad server and everything is tracked. So you can easily see the results of your campaign and get a good idea of your return on investment (ROI).

So Internet Marketing and Internet Advertising work together to bring you the leads you need. The real skill of an web Marketing team is to find the right mix to get you the very best return on your investment

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