Learn from the experts
It’s simple really. Create a beautifully designed website that is optimised for mobile, fill it with content that speaks to the heart of your ideal customer and ensure you use the right words to get found on Google.
But to get it right, you need to understand the basics and have a structure in place that aligns with your brand strategy and business direction.
These days, it’s not enough to just be online to grow your business… you need an active approach to finding new customers. It’s called digital marketing… and it’s what we do best!
It can be easy to take a scattergun approach to your marketing efforts, but that won’t get you anywhere. A strategic approach and focusing on the methods best suited to your business and industry are what will take you on the path to success.
Businesses that fail to build a strong brand with a strategy to back it up are going to find marketing their business to be an uphill battle.
It’s about clearly defining what you do, who you do it for it and why you do it… and then packaging that up into a powerful message that radiates through your entire digital footprint.
You can have the best website in the world, but if the content that you write for the website doesn’t speak to your ideal customers, you aren’t going to get results.
Effective content is about telling stories. It means keeping it simple and always bringing it back to your brand.
SEO is how you get found by google. Many businesses put SEO in the too-hard basket, but it is essential for a successful website.
It’s a combination of many things – a website with clean coding… fast server response times… and strategically placed keywords that your ideal customers are searching for.
We take a long-term view of our own business… and that’s how we view our relationships with our clients. In most cases, our work starts with improving the digital brand and clearly articulating the value proposition of an already successful company. We then move to create a business website that delivers the right leads and deliver ongoing digital marketing and integrated software solutions. We measure results in terms of business growth and increases in operational efficiency. In the end, the strength of the relationships we have with our clients speaks the loudest.
After working with Brilliant Digital on a complete digital marketing strategy, Danrae Group’s CEO, Daniel Caruana, was pleased to see that their new website grew from strength to strength.
Working with Brilliant Digital has transformed the Romar business so it can compete on the global manufacturing stage all the way from Western Sydney.
Facilities First has grown rapidly. Brilliant Digital created their new website to reflect their purpose, growth and capabilities.
Within a year of starting work with Brilliant Digital, Water Filters Australia’s sales had doubled… and that was only the beginning.
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