Greg Lee-Conway

Senior Content Producer

Man wearing a denim jacket smiling at the camera

Born to write

Hi, I’m Greg and I work as a senior content producer within the content team. As the only rooster in the hen house, I’m very grateful nature blessed me with three daughters, so I don’t come to the content meetings dressed like I’ve just been pulled backwards through a bush.

What I love most about my job at Brilliant Digital is the people. From my close contacts in the writing team right through to the ops team, the client managers, digital gurus and marketing legends, their transparency, intelligence, warmth and generosity are contagious.

This culture creates an environment where I get to do what I do best, knowing the whole team’s dedication to the client is just as invested as my own.

I was born to produce content, and for most of my life it is what I have done. I’ve been in the commercial writing industry for well over 20 years, specialising in brand storytelling, SEO and value articulation in the digital brand space.

Creating articles, brand stories, advertising campaigns, blogs, short stories and editorial content is my bread and butter.

A bit of history

I cut my teeth in the advertising world as a copywriter, before moving to more highbrow environments: higher education, magazine and newspapers, corporate, not-for-profit and businesses where nothing mattered but profit. My journey has taken me around Australia, the UK, USA and India. Writing has allowed me to see much of the world and discover my place in it.

My formal qualifications include social science, creative writing and advertising and commercial photography. Together with my brand storytelling experience I have the enviable privilege of bringing these attributes to the magical and diverse portfolio of Brilliant Digital clients.

At Brilliant Digital

At Brilliant Digital I get to work with an amazing and eclectic range of businesses. I love unearthing the hidden gems and telling their stories. Each client’s journey is inspiring; they all have worked so hard and ridden the waves to realise their passion. I value their trust in us to turn their idea, product, experience or service into a digital wonderland. Seeing our clients’ businesses take off with our support provides enormous satisfaction and puts the joy into creating content.

I deliver:

  • Compelling content for our clients in the form of value articulation, storytelling, educational and informative content, profiles and case studies
  • Content plans for the months ahead based on keyword research, our clients’ business goals and the target audience’s interests
  • Recommendations on content topics and content strategy optimisation based on data.

When I’m not writing

I’m married to a child psychologist, and I’m sure I’ve been her biggest challenge. Together we have four amazing children who are all on their own paths. Daughter one is finishing her midwifery degree, daughter two is studying psychology, daughter three is doing arts therapy and the young fella is joining the police force. Fair to say my wife’s influence has toppled mine.

After a lifetime in the big smoke, we have relocated to a stunning little town in Victoria’s high country. Here I get to indulge my other passions, snow skiing, golf and restoring old homes. We are currently renovating an 1870s grand old dame, and on the weekends – if I don’t head up the mountain or hit golf balls into the water – I don the tool belt, put the footy on the radio and get the power tools buzzing. It is a great way to tune out, recharge and earn a beer or two.

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    Testimonials

    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy
    HSEQ

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende
    Vetaround

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel