Senior Content Producer
Hi, I’m Greg and I work as a senior content producer within the content team. As the only rooster in the hen house, I’m very grateful nature blessed me with three daughters, so I don’t come to the content meetings dressed like I’ve just been pulled backwards through a bush.
What I love most about my job at Brilliant Digital is the people. From my close contacts in the writing team right through to the ops team, the client managers, digital gurus and marketing legends, their transparency, intelligence, warmth and generosity are contagious.
This culture creates an environment where I get to do what I do best, knowing the whole team’s dedication to the client is just as invested as my own.
I was born to produce content, and for most of my life it is what I have done. I’ve been in the commercial writing industry for well over 20 years, specialising in brand storytelling, SEO and value articulation in the digital brand space.
Creating articles, brand stories, advertising campaigns, blogs, short stories and editorial content is my bread and butter.
I cut my teeth in the advertising world as a copywriter, before moving to more highbrow environments: higher education, magazine and newspapers, corporate, not-for-profit and businesses where nothing mattered but profit. My journey has taken me around Australia, the UK, USA and India. Writing has allowed me to see much of the world and discover my place in it.
My formal qualifications include social science, creative writing and advertising and commercial photography. Together with my brand storytelling experience I have the enviable privilege of bringing these attributes to the magical and diverse portfolio of Brilliant Digital clients.
At Brilliant Digital I get to work with an amazing and eclectic range of businesses. I love unearthing the hidden gems and telling their stories. Each client’s journey is inspiring; they all have worked so hard and ridden the waves to realise their passion. I value their trust in us to turn their idea, product, experience or service into a digital wonderland. Seeing our clients’ businesses take off with our support provides enormous satisfaction and puts the joy into creating content.
I’m married to a child psychologist, and I’m sure I’ve been her biggest challenge. Together we have four amazing children who are all on their own paths. Daughter one is finishing her midwifery degree, daughter two is studying psychology, daughter three is doing arts therapy and the young fella is joining the police force. Fair to say my wife’s influence has toppled mine.
After a lifetime in the big smoke, we have relocated to a stunning little town in Victoria’s high country. Here I get to indulge my other passions, snow skiing, golf and restoring old homes. We are currently renovating an 1870s grand old dame, and on the weekends – if I don’t head up the mountain or hit golf balls into the water – I don the tool belt, put the footy on the radio and get the power tools buzzing. It is a great way to tune out, recharge and earn a beer or two.
Meet the rest of our digital marketing experts.