There’s no denying that Google is the most popular search engine in the world. Here in Australia it currently holds almost a 95% market share… a statistic that hasn’t changed for over a decade.
With Google being such a powerful platform, it’s critical that your digital marketing solutions provider has a Google Partnership. This is the key that will help you unlock the world of Google and make sure that your digital marketing strategy achieves its goals.
Brilliant Digital is proud to be a Certified Google Partner. It takes a lot of hard work to gain this prestigious title, and today we look at what that means for you and your business.
Essentially, being a Google Partner signifies that a digital marketing company has employees who hold Google AdWords certification. They have passed the Google AdWords product certification exams and have an impressive level of expertise.
Additionally, they meet Google’s rigorous performance standards, they demonstrate on-going client growth and participate in regular Google training sessions to make sure they remain up to date with the most recent developments in pay-per-click (PPC) advertising.
Being Google AdWords certified is central to holding the Google Partnership title as this is the main indicator that a company knows how to navigate digital marketing advertising proficiently. Without this knowledge it’s very easy to waste a lot of time and money trying to attract new leads and conversions for your business.
It’s not easy to be a Google AdWords expert… but we have a dedicated team who excel at achieving great results. There are numerous areas within online advertising, such as search, display and mobile… and it’s critical that you work with a company that has the ability to provide you with the best Google AdWords service.
As a Google Partner we have to know everything about Google AdWords… and there are many benefits you can enjoy because of our partnership.
1. We are Google experts. We know how to create the best digital advertising campaign that will achieve positive results. We understand the ins and outs of Google so we can develop your advertising to make sure it meets Google’s criteria and performs as desired.
2. We stay up to date with AdWords features. As part of our partnership obligations we regularly attend Google hosted training sessions to learn about any new features and determine the best way to implement them in new and existing advertising campaigns.
3. We practise what we preach. Every element of search engine optimisation (SEO) and PPC we recommend to our clients, we also utilise for ourselves. The fact that we use PPC to advertise Brilliant Digital means we are always practising and finding ways to improve ad performance.
4. We employ PPC best practices. We have exceptional knowledge about Google AdWords features and have the skills to apply them in a way that is profitable. These features include the use of negative keywords, sitelink extensions, phrase match keywords and modified broad match keywords. We also regularly utilise split testing and ad scheduling.
5. We can help you quickly, and we provide excellent service. We are always available to help you if an issue arises with your advertising campaign and we strive to surpass your client experience expectations. We know that if you are going to invest money in advertising you need to be sure that you can rely on your service provider.
6. We have access to beta features. Whenever Google has a new feature, it releases that feature to a select group before going public. These features are most commonly updates to the Google AdWords system and are only available to Google Partners. By working with Brilliant Digital, you’ll have exclusive access before the rest of the market.
7. We are always testing and innovating. It is a requirement of our Google Partnership that we demonstrate our continued commitment to learning more. An Adwords campaign is never set and forget… we are always trialling new methods to find the best way to attract more visitors to a website.
Our Google Partnership is proof that we can provide you with the best digital marketing solutions. We have worked hard to achieve this status and intend on maintaining the partnership well into the future.
At Brilliant Digital we have worked with hundreds of businesses to deliver excellent results.
With over 20 years’ experience in the digital marketing realm, we know what is needed to succeed. Talk to us today about how our digital marketing experts can transform your business.
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