About Brilliant Digital


Some stories have unexpected origins. Ours traces all the way back to the late 90s when a young veterinarian convinced her business partner that Google was the way forward for their practice.

That veterinarian taught herself coding, built a website and unearthed a real passion and talent for digital marketing in the process.

In 2008, she traded her stethoscope for SEO and Brilliant Digital was born. Since then, we have been transforming businesses across Australia with tailored solutions that drive measurable results.

Our founder

A brilliant digital architect

Our founder

Meet Deb Croucher, veterinary surgeon turned digital marketing guru with a genuine passion for helping businesses grow.

Deb brings her diagnostic expertise from animal care to digital business, enabling her to identify issues, uncover opportunities and formulate plans and strategies that lead to longevity.

She is a strategist, an analytical genius, an inspiring leader, trusted business adviser, flexible workplace champion and charismatic corporate speaker.

Due to her wealth of experience and warm relatability, Deb has delivered countless insightful presentations on various industry topics, including social media and digital advertising, online branding, strategy, SEO, websites and more.

Mission, vision and values

Brilliant foundational pillars

Mission, vision and values

At Brilliant Digital, we have the skills and expertise to deliver, but mindset and principles are our foundation.

Our vision is to impact every client positively. We want to grow their online presence and establish their business as the authority in their field.

Our mission is to use our combined talents and cutting-edge digital marketing strategies to accomplish this every time.

Our values are quality, integrity, trust, respect, care and mentoring, and they are non-negotiable.

We have a client-centric approach because your success is our success. We never break our promises.

The team

Brilliant minds converge

The team

We are a close-knit, cohesive team, including studio directors, account managers, content creators, editors, designers and web developers with decades of experience.

Our team dynamic is unshakable. It works because we’re all ‘brilliant’ in our fields, and we all share the same brilliant values.

Together, we form the digital village necessary for your business to reach its full potential. United by our shared purpose – your success – our team collaborates to fulfil all your digital marketing needs.

You’re good at what you do. We’re good at what we do, too. By partnering with us, you free up time and resources to fully immerse yourself in your strengths without compromising.

Our process

A brilliant approach

Our process

We follow a simple, six-step process to guide you to your goals. Keep in mind digital marketing is ever-changing. These steps form a cycle that drives adaptable strategies for your success.

What are they? Discover, plan, execute, measure, report and optimise.

Discover: Research for audience, trends and competitors.

Plan: Outline goals, strategy, tactics and preferred platforms.

Execute: Implement the strategic plan with precision and expertise.

Measure: Collate and analyse data to evaluate KPIs thoroughly.

Report: Report campaign outcomes to key stakeholders effectively.

Optimise: Refine strategies using insights for improved results.

Our clients

Brilliant partnerships

Our clients

We are your digital marketing growth partner and have developed powerful relationships with great companies.

Our valued clients consist of B2B, B2C and e-commerce businesses across all major sectors, including manufacturing, finance, health, NFPs, construction, retail and more.

We’re proud to have collaborated with a diverse range of partners, including reputable names like Romar Engineering, Pilot Air, Edcon Steel, OSA, Water Filters Australia, One Dental, First Financial, DEM Fire and Essential Services Group, North Advisory, Every Trade, Gulaga Services Australia, Southern Steel Group, A&L Florist and more.

Partnering with us unlocks an array of valuable benefits. These include sustained growth in lead quantity and quality, heightened visibility on major search engines like Google, enhanced brand credibility and recognition, a stronger market position, an improved online reputation and a more favourable return on your marketing investment.

Connect with us

Our team has the skills and expertise to help your business develop a strong digital presence and increase its market share.
Let’s start a conversation today about becoming your digital growth partner.

Let's Talk!