Website development for Step Up Group

Digital marketing | Content marketing | UX web design | Brand strategy | SEO strategy

Desktop monitor, tablet and mobile phone browsing a financial website

A strong digital brand and strong leads...

…thanks to a powerful website strategy.

Julie Nipperess, founder of financial planners Step Up Group, partnered with Brilliant Digital as she stepped out as an entrepreneur in 2019.

We were tasked to build her company website from scratch, just as she was developing her own brand and finding her feet as a business owner.

  • Julie’s problem: No expertise in creating a strong online brand from scratch.
  • Our solution: Digital branding, UX website, SEO, web design and content planning.
  • The results: Qualified leads that convert into sales and a strong digital presence!
Man showing the graph of the financial status

The goals

Julie knew that for the company to expand its client base, she needed:

  • A unique website that stood out from the crowd
  • A site that catered specifically to her business and its clientele
  • A site that was user friendly and that would bring in the right leads.

“I heard Deb Croucher speak at a conference I was attending. She was presenting on Digital Marketing, and BOOM, there it was!

Everything I had been looking for, for so long. I couldn’t believe it. Everything she said resonated with me – it was exactly what I had been searching for.”

What Brilliant Digital delivered for Julie

We developed a digital strategy to create an online presence that reflects who Step Up Group really is, and an SEO strategy to connect her with her target market.

Picture of a woman wearing an eyeglasses smiling at the camera placed beside a mobile phone with a StepUp website

The team at Brilliant Digital achieved this through:

Step Up website browsed in a mobile phone

“Brilliant Digital KNOWS who my target audience is.”

“My clientele live online. You are who Google says you are. If Google says you don’t exist, then… in their eyes, you don’t,” says Julie.

“Having a website – a really great website – and digital strategy are critical to the survival of a business in this day and age. I needed help because I didn’t have the time, and I didn’t have the expertise to do it myself.

Brilliant Digital understood what we were looking for. They knew how to target MY clients, to get the leads I wanted for MY business.”

Julie loves that Brilliant Digital understands the importance of knowing who her client base is and working to that.

Woman wearing a running shoes running on stairs

Website as her powerful sales tool...

When Julie decided to branch out and start her own financial planning company, she knew she needed to keep Brilliant Digital on board. “It never even occurred to me not to have Brilliant Digital alongside me as I stepped out on my own.”

Before Julie even opened her doors, Brilliant Digital had the Step Up Group’s website built and ready… and a comprehensive marketing strategy fully developed and waiting for her.

“All I had to do was choose the date I wanted to start my new life. I was able to go straight to my prospective clients and say, ‘Here, this is me.’ I had an online presence and digital shopfront from day one.”

Return on investment concept

…delivering powerful results

“As for the website itself, I had 12 leads come through very quickly. They were all warm, qualified leads and all converted to sales. Looking at just the leads from the website in the first five months, I had already achieved my ROI, four times over!

My website has been critical to my success. It is literally the face of my business… it’s the shop window.

My website gives my clients a feel as to whether my business is a good fit for them. It’s a two-way street – my website filters out the wrong leads as well as attracting the right ones, meaning I spend my time on the clients who are going to invest with me.

I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.”

back view of a woman looking from the balcony with buildings around her and sunset in front of her

“It’s a burden off my shoulders”

“The burden has been taken off my shoulders entirely, releasing me to get on with running my new company,” Julie notes.

“Marketing is not even something on my radar anymore; it just gets done for me by Brilliant Digital.  It’s all taken care of because I have full trust in Deb and the team. They know who I am and what I’m trying to do, and they represent me accordingly.

I never have to retouch any of their work. It’s always exactly on point. I don’t even have to think about it. Brilliant Digital has done everything they said they would do. I am really looking forward to seeing what the future holds for us.”


Curious to see what we can do for your business? Contact us today for a no-obligation chat.


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    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel