Website development and marketing as Facilities First rebranded

Digital marketing | Content marketing | UX web design | Brand strategy | SEO strategy

Man wearing a corporate suit and tie standing beside a desktop monitor browsing the Facilities First website

Generating better leads -

thanks to a revamped brand and powerful website

As Australia’s leading cleaning, maintenance and facility management company, Facilities First has grown rapidly in a short period of time.

The company was evolving into something bigger, which meant their website was no longer in touch with their business. After going through a complete rebrand and restructure, their website needed to follow suit.

That’s where Brilliant Digital came in.

  • Their problem: Out of touch website as the business expanded and rebranded.
  • Our solution: Robust digital strategy that makes their brand and UVP crystal clear.
  • The results: 80% web traffic increase thanks to a strong brand and targeted marketing!
Men cleaning a stadium using a floor sweeper machine

Choosing Brilliant Digital was a no-brainer

Facilities First General Manager Janelle Dixon met Brilliant Digital Founder Deb Croucher at a networking breakfast event, where Deb presented about digital marketing.

“I was impressed from the get-go. It was great timing, and I really enjoyed the storyboard that she presented. While we might not be using the vernacular or the ‘speak’ of marketing, we felt really comfortable with Deb and the extended Brilliant Digital team. They always made us feel like we were a part of their space.

They’ve made it really easy for us to say, ‘This is what we want the website to do, this is how we want it to look, this is what the process needs to be, this is how we want to interact with it,’ and they’ve really understood that scope and they’ve made the vision come to life, which is fabulous.”

What Brilliant Digital delivered for Facilities First

We focused on developing their digital brand through a powerful digital marketing strategy. This ensured brand trust and sustained top line growth, because they are truly connected to their target market.

Vacuum cleaner placed beside a desktop monitor browsing a cleaning website

The team at Brilliant Digital achieved this through:

Women cleaning the carpet of a building using a vacuum cleaner

Glowing feedback and excitement

One of the key features that we incorporated in Facilities First’s website is personal profiles and photos of the team. These profiles have been the single biggest point of joy for Facilities First staff.

“I’m so delighted to see pride in the business. Everyone was really excited to see themselves. Everyone went through the journey piece of building the collateral that went onto the website. We’ve never talked about ourselves in that way; this is very much based on storytelling, so it’s a different approach and it’s been really refreshing.

In addition to that, we’ve had some really lovely feedback from the market, and it’s actually quite unexpected. Recently we had someone from one of our mutual partnerships in the law field write to us, ‘This is really lovely. I don’t get to work with you; however, I feel like I already know your business,’ as a direct response from reading the website.”

Men cleaning the glass window of a building while using protective harness

The website is now their pride and joy

When Brilliant Digital rebuilt the Facilities First website, the messaging was very clear in identifying who Facilities First is, what they do and for whom.

The new website reflects that from the moment customers land on the first page.

“We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

We value that and we think the Brilliant Digital team has far exceeded our expectations.

We’re really excited to be moving forward with now managing the website and just continually evolving it with the team,” says Janelle.

Facilities First is now owned by international company Serco, and they continue to go from strength to strength.

Web development and marketing for your business

If your business is going through a growth phase and is in need of powerful rebranding, you can end your search with us.

We have expertise in digital brand strategy to get your website to a place where it connects wonderfully with your target market.

It starts by getting in touch with our Managing Director Pete Croucher – he is waiting for your call.


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    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel