UX strategy and digital marketing for Water Filters Australia

Digital marketing | Content marketing | eCommerce web design | Brand strategy | SEO strategy | Product refinement

Massive sales increases -

thanks to a powerful UX & digital strategy

Craig Hannam, co-founder of proudly Australian business Water Filters Australia, felt his business could do so much more to increase sales and revenue. So, he approached Brilliant Digital.

Brilliant Digital built a fantastic new website with an integrated shopping cart for Water Filters Australia, followed by an ongoing digital marketing campaign. And a year later, sales from WFA’s website had doubled.

  • Their problem: Lack of a great website that supported their business growth.
  • Our solution: New shopping cart, UVP articulation, UX web design and compelling content.
  • The results: 70% organic traffic increase, sales doubling and brand consistency!
Woman holding a glass of water

A better shopping experience

“Before we met Deb at Brilliant Digital, we had a simple website with lots of products in a bit of a jumble, with no clear message,” says Craig.

Craig and the team worked with Brilliant Digital to define a strategy and rebuild their website. We clarified their message, streamlined their products and integrated a powerful new shopping cart to enhance the customer experience.

“Apart from getting an immediate feeling of being comfortable with the people we were talking to, it was Brilliant Digital’s approach that gave us confidence. They spent a lot of time understanding our business and principles, getting a feel for who we are and how we operate.”

What Brilliant Digital delivered for WFA

We developed a robust digital strategy to create an online presence that reflects who WFA really is, and an SEO strategy that will connect them with their target market.

The team at Brilliant Digital achieved this through:

WFA website browsed in a laptop
Young girl drinking water in a cup while sitting at the sand

Powerful digital marketing

With a striking and powerful new website and a thorough understanding of the business, it was time to focus on the digital marketing strategy.

“Brilliant Digital didn’t rush into explaining the benefits of digital marketing to us until they knew our business. Once they had a good understanding, we discussed all the different avenues.

We have a great partnership with Brilliant Digital – they explain to us what’s working and what’s not and give us an understanding of where we need to invest our time and money.

For me, it was important to understand where we were getting a return on investment.

The wonderful thing about digital marketing is the ability to analyse the different sectors of your strategy to determine whether it’s worth the investment. It was good to be able to understand where we were getting a return on the revenue we were putting in.”

Inline water filter products

Storytelling that hits the spot

“The blogs are an integral part of how we display our business to the community.

For a person who doesn’t know anything about us and goes onto our website, there’s a significant amount of information there to assist them. That helps them to understand the benefits. And there are videos of how things are installed and replaced. The website itself is an enormous tool for us to use.

When people call us, we can refer them to the website – having all the information there makes it easier for our staff. I think blogs that are more lifestyle related add to the whole equation. The blog side of Brilliant Digital, the storytelling, is second to none.”

WFA website browsed in a laptop

How digital marketing skyrocketed their business

“My view would be that most, if not all, businesses should consider digital marketing. We knew nothing about Facebook marketing or blogs or how a story can integrate with the product. We just knew we had to do something.

It’s important to understand the different terminology used in digital marketing. You have to make the time to get a grasp of what it is and how it works, and areas that you can target… and also you have to understand the cost.

I don’t believe it is that expensive when you look at the return you get.

And the beautiful thing about digital marketing is that it’s measurable. You’re able to easily determine whether the money you’re spending is worth the cost incurred. When I compare what we have on our website with other businesses, we’re streets ahead.”

A UX strategy can turn your business around, too

Like so many B2C businesses, your audience probably lives online. If you fail to connect with them and offer them a truly brilliant user journey on your website, you will get left behind.

Contacting us is the first step to achieving your digital marketing goals. We’re waiting for your call.


We'd love to
hear from you.


    Brilliant Digital has been amazing! They provided a very professional and high-quality service. They understand the niche areas to target when building websites, which has helped make our website a Ferrari with a strong engine, rather than something that looks good but doesn’t bring in the clients. Thank you, Brilliant Digital!

    Matthew Guy

    Accounting For Good has been working with BD since late 2018 – starting with a website refresh and snazzy update to our logo. They’ve curated a solid website with great SEO. I can write, but it’s easy to get distracted and forget to write your content, so outsourcing is such a great option. I *love* our BD content writer – it’s a real partnership. She understands our business and gets the tone I want so spot-on that I think she can actually read my mind.

    Kirsten Forrester
    Accounting For Good

    Brilliant Digital has helped me grow my family business. Once we developed a fully functioning, professional and productive website, we doubled our client base, and we continue to have consistent inquiries. We will definitely be continuing our professional relationship with Brilliant Digital and use their services for our future endeavours.

    Michael Rahn
    Power with Purpose

    Positive: Professionalism, quality, responsiveness

    Brilliant Digital has a wonderfully friendly, helpful and knowledgeable team and has been invaluable to my business.

    Ian Donald
    Ian Donald Optometry

    Our business website was looking dated and needed a revamp, and we weren’t happy with our current website managers, so we shopped around and were immediately drawn to Brilliant Digital. We set up a meeting and a few weeks later had a great new website, and we’ve had great feedback from clients since about the new look. The website has no doubt drawn new customers to my business and I feel that it has been worth every cent spent.

    But wait there’s more!

    Brilliant Digital has been a fountain of knowledge on all aspects of internet and web marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact they have had on our business.

    Ari Ende

    My website has been critical to my success. It is literally the face of my business… it’s the shop window.

    I can’t recommend Brilliant Digital highly enough. It is the only company that has taken the time to gain a deep understanding of me, my business, what I want to achieve and where I want to go with it.

    Julie Nipperess
    Step Up Group

    Our website was up and running in six weeks as promised. I couldn’t believe it, actually. Our first website was such a long, tortuous process.

    Brilliant Digital has done everything they said they would do. We’ve never had a problem, even with all the increased traffic from the new marketing campaigns. We’ve been very happy!

    Brett Churcher
    Playoust Churcher

    We really feel that the end product was just at such a high standard. It’s really crisp, really clean, and it’s gone from scope all the way to that delivery piece. It’s been quality all the way.

    We value that and we think the Brilliant Digital team has far exceeded our expectations.

    Janelle Dixon
    Facilities First

    We are a very busy medical practice that recently engaged Brilliant Digital to develop our website and online presence.

    Straight away we realised we had found someone with invaluable marketing experience, who explained in plain speaking the pitfalls and advantages of the online world.

    This allowed us to get on with the more important issue of running our practice.

    We have received lots of positive feedback regarding our website and mobile site from many of our patients.

    Jacqui Ellsmore
    Glebe Family Medical Practice

    When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website; it was about having a philosophy.

    Hugh Edmunds
    Edcon Steel