Steel Distribution Marketing
Edcon’s previous digital brand underwent multiple evolutions to try and increase sales and customer value. However, MD Hugh Edmunds knew it was still failing to address market dynamics and take advantage of digital opportunities. Brilliant Digital provided a full-service branding and digital marketing solution for Edcon Steel. We used our depth of experience and commercial mindset to develop an effective brand and website strategy.
Brand strategy considerations included:
Digital branding execution included:
“When we came to Brilliant Digital, the selling point for us was the strategy,” says Hugh. “It wasn’t just about building a website; it was about having a philosophy. Sitting above that philosophy was the strategy that went into how we were going to make our website relevant and how we were going to keep it interesting to the customers. That was exciting for us with Brilliant Digital – because we weren’t doing that before, and now we are.”
Brilliant Digital delivered a fit-for-purpose e-commerce solution, thanks to our deep understanding of all the elements involved in a successful project. Existing data insights, a commercial mindset and the technical requirements of Edcon Steel were essential drivers.
E-commerce website development included:
“In the space of a few years, we’ve stopped selling just to people in Sydney, and we’ve started selling to people all across the country, which is fantastic,” says Hugh.
Brilliant Digital then planned and continues to execute an effective marketing strategy with every activity strategised based on data insights to deliver the best possible return on investment for Edcon.
Digital marketing execution includes:
Along with the increase in sales has been an increase in organic traffic, thanks to the strategic shift from SEM (paying to sit at the top of Google) to comprehensive SEO (working to grow free Google traffic).
“Now we’re getting organic clicks (that convert to sales) which are more productive and lucrative for us. They’re actually from people who are researching and finding our information.”
Strategic blueprints, analysis and
optimisation for exponential
growth and impact.
Stunning designs and superior
functionality to generate
leads and drive sales.
Inspired digital magic across
content, SEO, branding, email,
video, photo and social.
Precisely target your audience
via Google, Bing, social ads,
native ads, SMS and MMS.
Our team has the skills and expertise to help your business develop a strong digital presence and increase its market share.
Let’s start a conversation today about becoming your digital growth partner.