Manufacturing and Distribution Marketing
Pilot Air is a reputable Australian business, operating for over 40 years. It specialises in designing, manufacturing and installing custom compressed air solutions for businesses across Australia. Its growth was suffering because of an ineffective digital brand and website and a lack of marketing strategy and execution.
Brilliant Digital provided a full-service branding and digital marketing solution for Pilot Air. We used our depth of experience and commercial mindset to develop and execute an effective marketing strategy.
We created high-performing digital brand assets for Pilot Air that support the strategic and tactical plans of the company.
In the brand strategy phase, considerations included:
Digital branding execution included:
Martin Wyllie, Director of Pilot Air, knew he was off to a good start when Brilliant Digital meticulously ensured we understood the Pilot Air business and its ideal customers.
“Brilliant Digital’s attention to detail fits well with our culture. They got who we are. That’s important when you put your message out there, and having an agency that really understands you and can articulate your value is key.”
We strategically approached Pilot Air’s website project based on the business’s performance goals across all market sectors. Existing data insights and national opportunities were crucial drivers.
Key planning considerations included:
Key services provided:
Martin explains: “We were having lots of issues with our old website. It was old and we weren’t getting new leads. It was hard for people to use. There were too many clicks. The new website gives us a sophisticated presence, is genuinely useful to our market and most importantly it delivers new business.”
Brilliant Digital approached Pilot Air’s digital marketing strategy with a deep understanding of what would deliver the best returns for a manufacturing and distribution company. Targeted data insights were key drivers that shaped our thinking and increased ROI.
Considerations and planning included:
Transparency is key to the partnership’s ongoing success. We collect objective data in a targeted way, analyse it and use the results to support strategic decisions and business growth.
Centralised platforms with live customer data form the foundation of Pilot Air’s business intelligence, delivering a clear competitive advantage because they can act quickly and precisely.
With a large website and comprehensive product structure now running smoothly, Martin and his team at Pilot Air can focus on what they do best – deliver the very best compressed air solutions to their clients across the country.
“Every bit of copy Brilliant Digital generates for us is optimised for Google. We were trying to do that ourselves before without fully understanding the process – and it didn’t work,” says Martin.
“Everyone I worked with at Brilliant Digital during the website build process was impressive, and the same goes for our ongoing marketing. Our content writer now understands our business, and with only a nugget of information, he can turn it into something really strong quite quickly.
Brilliant Digital is positive and responsive, and it’s easy to work with them. I would recommend Brilliant Digital as a digital marketing agency to my peers in the B2B space because they truly understand the industry.”
Strategic blueprints, analysis and
optimisation for exponential
growth and impact.
Stunning designs and superior
functionality to generate
leads and drive sales.
Inspired digital magic across
content, SEO, branding, email,
video, photo and social.
Precisely target your audience
via Google, Bing, social ads,
native ads, SMS and MMS.
Our team has the skills and expertise to help your business develop a strong digital presence and increase its market share.
Let’s start a conversation today about becoming your digital growth partner.