Pilot Air

Manufacturing and Distribution Marketing

Growth partnership

Manufacturing and distribution marketing


  • Website not generating business
  • Brand message ineffective
  • Marketing efforts ineffective


  • Digital brand strategy plan and execution
  • Website design and develop
  • Performance strategy plan and execution


  • Website drives ideal enquiry
  • 100% growth in enquiry each year
  • Growth partnership, data-driven marketing

Pilot Air is a reputable Australian business, operating for over 40 years. It specialises in designing, manufacturing and installing custom compressed air solutions for businesses across Australia. Its growth was suffering because of an ineffective digital brand and website and a lack of marketing strategy and execution.

Brilliant Digital provided a full-service branding and digital marketing solution for Pilot Air. We used our depth of experience and commercial mindset to develop and execute an effective marketing strategy.

Ideal enquiries

from website

We created high-performing digital brand assets for Pilot Air that support the strategic and tactical plans of the company.

In the brand strategy phase, considerations included:

  • Brand development strategy
  • Brand repositioning
  • Brand extension and longevity
  • Brand differentiation
  • National market research and dynamics
  • Digital landscape
  • Competitor analysis
Car automotives

Digital branding execution included:

  • Brand purpose
  • Brand value proposition
  • Brand messaging
  • Brand voice
  • Typography
  • Brand graphics
  • Brand assets
  • Brand guidelines

Martin Wyllie, Director of Pilot Air, knew he was off to a good start when Brilliant Digital meticulously ensured we understood the Pilot Air business and its ideal customers.

“Brilliant Digital’s attention to detail fits well with our culture. They got who we are. That’s important when you put your message out there, and having an agency that really understands you and can articulate your value is key.”

328% growth

in website enquiries

We strategically approached Pilot Air’s website project based on the business’s performance goals across all market sectors. Existing data insights and national opportunities were crucial drivers.

Two businessmen discussing using a laptop

Key planning considerations included:

  • Alignment with the brand identity
  • Connection with the target markets
  • Clarification of the value proposition with supporting social proof
  • Website positioning
  • Website architecture
  • Website structure
  • Website SEO plan
  • UX and UI plan
  • Website conversion plan

Key services provided:

  • Website design
  • Website coding
  • Prototyping and wire-framing
  • Website content
  • Website SEO structure
  • Photography and videography
  • Testing and iteration
  • CMS development
  • Data dashboard creation
  • Testing and quality assurance
  • Launch, hosting and maintenance

Martin explains: “We were having lots of issues with our old website. It was old and we weren’t getting new leads. It was hard for people to use. There were too many clicks. The new website gives us a sophisticated presence, is genuinely useful to our market and most importantly it delivers new business.”


marketing execution

Brilliant Digital approached Pilot Air’s digital marketing strategy with a deep understanding of what would deliver the best returns for a manufacturing and distribution company. Targeted data insights were key drivers that shaped our thinking and increased ROI.

Considerations and planning included:

  • Business challenges and performance goals
  • Market sector requirements
  • Competitive position
  • Sales process
  • Content strategy
  • SEO strategy
  • Social media strategy
  • EDM strategy
  • Reporting strategy

Transparency is key to the partnership’s ongoing success. We collect objective data in a targeted way, analyse it and use the results to support strategic decisions and business growth.

Centralised platforms with live customer data form the foundation of Pilot Air’s business intelligence, delivering a clear competitive advantage because they can act quickly and precisely.

With a large website and comprehensive product structure now running smoothly, Martin and his team at Pilot Air can focus on what they do best – deliver the very best compressed air solutions to their clients across the country.

“Every bit of copy Brilliant Digital generates for us is optimised for Google. We were trying to do that ourselves before without fully understanding the process – and it didn’t work,” says Martin.

Everyone I worked with at Brilliant Digital during the website build process was impressive, and the same goes for our ongoing marketing. Our content writer now understands our business, and with only a nugget of information, he can turn it into something really strong quite quickly.

Brilliant Digital is positive and responsive, and it’s easy to work with them. I would recommend Brilliant Digital as a digital marketing agency to my peers in the B2B space because they truly understand the industry.”


When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach. 

Hugh Edmunds
Edcon Steel

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.

Martin Wyllie
Pilot Air

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want. 

Alan Lipman
Romar Engineering

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam
Water Filters Australia

The leads that come from the website are warmed up and ready to do business – this massively reduces the time we spend pitching to new prospects.

Marius Fourie
North Advisory


We are a full-service digital marketing agency offering
strategies that skyrocket your success, websites that WOW, content that converts and paid media that performs.

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